Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product‚ Pricing‚ Promotions and Placement
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work in other areas. Since this problem is appeared‚ service is becoming more important than old days when especially the world always developing fast. As many sociologists believe when the community is developing‚ the service industries will increase rapidly. Therefore‚ the more developed countries had higher percentage of service industries. In this essay‚ it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories to
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Description of the service marketing mix elements (7Ps) The traditional marketing mix was formulated by maintaining the goals of marketing. This marketing mix may also be adapted for services marketing. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself
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Good Customer Service Good customer service is all about bringing customers back. Due to intangibility‚ the customers can’t feel the service‚ and thus causes lack of confidence of customers to the services. Therefore‚ the business should ensure that they provide a good‚ nice‚ friendly and professional service to the clients. The essence of good customer service is forming a relationship with customers – a relationship that that individual customer feels that he would like to pursue. The staff
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MK2 SERVICES MARKETING COURSEWORK ASSIGNMENT QUESTION “Develop a service blueprint for an organization in the hospitality service industry of your choice” Development Steps; - Decide on the company’s service or service process to be blueprinted and the objective. - Determine who should be involved in the blueprinting process - Modify the blueprinting technique (if required) - Map the service as it happens most of the time. - Be sure customers remain the focus - Track insights that
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Good Customer Service Good customer service consists of good attitudes‚ being aware of customers‚ and knowing your job. First of all‚ one way to characterize good customer service is having a good attitude. For example: When I go into a business‚ someone should greet me in a good manner. Furthermore‚ if I need help‚ the employee should be more than willing to help with a smile on their face. The first step of good customer service is giving the customer immediate attention. Customers want the
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SERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people‚ process‚ & physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization and
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INTRODUCTION GST shall be levied and charged on the taxable supply of goods and services made in the course or furtherance of business in Malaysia by a taxable person. GST is also charged on the importation of goods and services. A taxable supply is a supply which is standard rated or zero rated. Exempt and out of scope supplies are not taxable supplies. GST is to be levied and charged at the proposed rate of 6% on the value of the supply. GST can be levied and charged only of the business is
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PROJECT ON SERVICES MARKETING: COMPARITIVE STUDY BETWEEN BARISTA AND CAFÉ COFFEE DAY DONE BY:- S.SRDIVYA LAKSHMI HARIDAS B.GAYATHRI
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response to this customer. Analyze the responses of your classmates. What makes a good “service recovery” response. Develop some general guidelines. A. Response Letter: Dear Sir/Ma’am‚ I am writing in response to your letter in which you described your disappointment in our service. I apologize for the treatment you and your family received and want to assure you that it does not reflect the quality of service we strive to maintain. I have already spoken with my employees and am confident this
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