Operations Management Session I - Introduction - Operation Strategy - Competitive Advantage - Time Based Competition By D.G. Mehta B.E.‚ DMS‚ MMM PPT 1 / 9 [pic] PRODUCTION MANAGEMENT (TRADITIONAL APPROACH) BASIC FUNCTIONAL ROLE (Objectives) 1) Fully utilise man & machine. 2) Low Production Cost (Maximum Profit) 3) Production Planning & Control. 4) Control and reward people 5) Wastage Control. DETAIL FUNCTIONS 1) Inventory Control 2)
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find and exploit all sources of cost advantage. if a firm can achieve and sustain overall cost leadership‚ then it will be an above average performer in its industry‚ provided it can command prices at or near the industry average. 2. Differentiation In a differentiation strategy a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers. It selects one or more attributes that many buyers in an industry perceive as important‚ and uniquely positions itself to meet
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production of above normal rents‚ in that it provides a long-term advantage that is not easily replicated. Sources of competitive advantage: Competitive advantage Competitive advantage Similar products at lower price Differentiation advantage Differentiation advantage Price premium from unique products Competitors’ gained by offering consumers greater value‚ either by means of lower prices or by providing greater benefits and service that justifies higher prices. Porter suggested
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TARGET MARKET JUGOS DEL VALLE The target market of Jugos Del Valle is the group of customers that we will specifically‚ careful selection will be crucial for an effective marketing mix. It has had four main guidelines based on our market research. 1. The target market must be matched to achieve the goals of Jugos del Valle and must go outside with the image of it. You will not be able to sell juice to people who are not looking for a healthy life to reach a mass market for this is
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allowing them to expand to new markets in a less amount of time. They already had a decently established market in USA and UK; they were looking for an expansion in other countries as well. This model had to tackle major issues like scalability challenges‚ employee management‚ product design and development. They had to do so in a short time span and had to make sure that their implementation of the new information system was flawless. To do so‚ they required immense simplification and standardization
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Introduction: Greggs plc (Greggs) is a UK based bakery products retailing company. Through its subsidiaries‚ the company produces and retails takeaway foods that include savouries‚ sandwiches and fresh bakery food products. It also offers health range and regional products with lower fat‚ calorie and salt quantities. The bakery food products offered by the company comprise pasties and sausage rolls‚ pies‚ doughnuts and drinks. It also offers health range and regional products. Greggs operates 1
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INTERNATIONAL INDUSTRY ANALYSIS FOOTWEAR – Industry Analysis Professor: Adriano Freire Miguel Teixeira-Pinto 152110132 CATÓLICA - LISBON International Industry Analysys 1) Executive Summary ....................................................................................................................................... 3 2) Introduction..........................................................................................................................................
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Executive Summary: Porsche is a reputable global manufacturer of economical sports car and is planning in expanding its operations in to SUV market. The strategy of Porsche has been the fine balance between externalizing the manufacturing of 75% of its components via contracts with suppliers‚ while maintaining core competencies in design‚ interiors‚ engines‚ and aesthetic values by internalizing the assembly and marketing. This has helped them to differentiate by offering brand value recognition
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product entries and the different strategies they have adopted In the example given below the product bournville is using a product differentiation strategy where the differentiating feature is the Dark chocolate and hence it caters to the segment of dark chocolate consuming segment which is primarily a higher class segment and as a result it is using differentiation and segmentation strategy Example 1 : Cadbury India Ltd. has announced the Relaunch of BournvilleFine Dark Chocolate‚ the first dark
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trends of the music industry‚ success has been sustained throughout over 25 years now. Therefore‚ according to the given information‚ it is significant that the competitive strategy Madonna has used throughout her developing career is the ‘Focus Differentiation Strategy’. This type of competitive strategy can be defined as a strategy which is used by businesses to produce differentiated goods and services to a small number of target market segments. According to the case study‚ Madonna’s unique clothing
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