INDUSTRY PROFILE Introduction Direct to Home (DTH) is a distribution platform for multichannel TV programmers on Ku band (high frequency of 11.7 to 14.55 Gigahertz) by using a satellite system which transmits signals directly to subscriber premises. The term predates DBS satellites and is often used in reference to services accepted by lower power satellites which required larger dishes. How DTH Work:- Following are the simplified steps on how DTH works: 1. Tata Sky uplinks all
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Chinese Fireworks Industry Case Write-up (1) Is the fireworks industry a “sunset” industry (i.e.‚ mature or declining industry)‚ or is it an industry still worth being in for the long run? From what the case discusses‚ it seems to me that the industry is dying. The future looks pretty gloom with the price wars‚ quality disputes‚ and intense overseas competition. Could the industry make a comeback? Yes‚ I believe that with China’s recent economic growth that domestic sales could drastically increase
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of direct and indirect channels. In mass advertising‚ marketers are exploring new forms of communication‚ such as experimental‚ entertainment and viral marketing. Creative Advertising is the means to break clutter in such new forms - it helps Differentiation‚ Recognition‚ Recall and Persuasion in an effective manner. Creativity in advertising involves disciplined thinking and requires the creative person to think differently within specific constraints. The advertisement project is a complex exercise
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Submitted by Sarfaraz Taibani Amit arora Tanay twiwedi Submitted by Sarfaraz Taibani Amit arora Tanay twiwedi 1. Overview Coffee is a world famous beverage and it is widely drunk in almost every part of the world. The seeds from which this drink is made are actually seeds of the fruit borne by the coffee plant and are called ‘beans’ in trading terms. These coffee beans stand at the 3rd place in the list of legally traded products in the world and are considered to be a very important
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Attract Consumers and Create a Buzz Summary 37 39 42 44 47 50 53 54 perspective | Volume 04 a quar terly repor t by Vol u me 0 4 / 2 0 1 0 Trends and Business Opportunities in India’s Domestic Fashion Market The Indian textile and apparel industry has witnessed tremendous growth in the last 2 decades and its market size today stands at US$ 67 billion. India has positioned itself as a manufacturing destination with cheap labour‚ cotton-based raw material and easy access to US and Europe markets
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1. Define economics and trace briefly its evolution. Discuss allocation‚ distribution‚ and movement of factors of production in the domestic and international economy. Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. The term economics comes from the Ancient Greek οἰκονομία (oikonomia‚ "management of a household‚ administration") from οἶκος (oikos‚ "house") + νόμος (nomos‚ "custom" or "law")‚ hence "rules of the house(hold)". Political
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Answer any FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe the bases that you will use in segmenting the market for the following products: a) Hair dryer b) Low calorie sweetener 3. Write notes on:- a) Marketing Research as a toll of decision making b) Functions of Packaging c) Stages
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The Filipino Shoe Industry The shoe industry in the Philippines is modest in size‚ is made up largely of very small units of production with low levels of capitalization‚ pays meager wages‚ even by local standards‚ and is characterized by much informalization of employment structures. The industry is strongly concentrated in geographic terms. The National Capital Region‚ which includes Marikina City‚ is by far the dominant center of the industry with 39.3 percent of all establishments and 53
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Distinction and Differentiation Perception through Communication The Definition of Design Design in any context can be looked upon in a number of different ways. It is seen as a form of communication through visuals. It is dependant on the here and now and the knowledge behind the viewer at any given point. There can be a multitude of meanings to any design coherent with the elements and principles explored and executed within the work. Within the readings from Stroud‚ Bourdieu‚ and Johnson
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Internal Competition This industry is fairly fragmented and diversified. Industry retailers may specialize in selling specific accessories‚ such as hats‚ costume jewelry or luggage. The more specialized retailers may not have significant competition from other stores because they operate in a niche market. A retailer’s depth and quality of merchandise‚ fashion selection‚ procurement and pricing methods‚ inventory control‚ reputation and store design and location are important factors in competing
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