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    Framework for Ethics

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    Introduction Regulations‚ moral values along with business ethics‚ form the basis of governance in the corporate world. Ethical standards should decide situations that are not expressly governed by regulation or law. Ethics is defined as standards used by companies to conduct their business operations. Standards are what define a company (Corey et al‚ 2011). Ethics should not be used as a sale item to the highest bidder. It would be easy for a company to ignore ethics in a bid to increase

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    Oops

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    OOPS 1) What is abstraction? Explain how you have implemented this oops concept in your project? Data abstraction is a process of representing the essential features without including implementation or background details. Example is a bank account. People own savings accounts‚ checking accounts‚ credit accounts‚ investment accounts‚ but not generic bank accounts. In this case‚ a bank account can be an abstract class and all the other specialized bank accounts inherit from bank account. 2)

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    Interview Question

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    Visit www.questpond.com for more downloads This PDF has sample questions which is extracted from my two books .NET Interview questions and SQL Server interview questions. This PDF is only a small glimpse of the two books its much more that what you see in this PDF. I have ensured that both the books are really at a very cheap cost so that every one will be benefited. Any of my book do not exceed 200 INR. For more details mail at bpb@bol.net.in Second the books also have CD’ with them which you will

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    Cost-Leadership Strategy

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    Definition: A firm pursuing a cost-leadership strategy attempts to gain a competitive advantage primarily by reducing its economic costs below its competitors. If cost-leadership strategies can be implemented by numerous firms in an industry‚ or if no firms face a cost disadvantage in imitating a cost-leadership strategy‚ then being a cost leader does not generate a sustained competitive advantage for a firm. The ability of a valuable cost-leadership competitive strategy to generate a sustained

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    Porter Strategic Group

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    most important: product differentiation/product cost. [pic] Porter (1980) stressed that failure to adopt single strategy of differentiation or low cost results in “stuck in the middle” scenario since adopting more than one strategy loses entire focus of organisation/results in lack of clear direction as differentiation incurs costs which contradict basis of low cost strategy whilst standardised‚ low cost products have no differentiation hence‚ cost leadership or differentiation strategies are mutually

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    Pillar of Marketing

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    The STP Process Segmentation is the process of classifying customers into groups which share some common characteristic Targeting involves the process of evaluating each segments attractiveness and selecting one or more segments to enter Positioning is arranging for a product to occupy a g g g p py clear‚ distinctive and desirable place relative to competing products in the mind of the consumer Steps in Segmentation‚ Targeting‚ and Positioning 6. Develop Marketing Mix for Each Target Segment

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    was threaten by Chinese manufacturer.  New low-cost competitors: Chinese manufacturer  Samsung didn’t know yet how to respond to Chinese invasion:  Low-cost‚ differentiation or both?  Collaborative ANALYSES  EXTERNAL ENVIRONMENT 6F  Threat of new entrants (High)  High economic of scale  High product differentiation  High capital requirements  Low switching costs  Easy access to distribution channels  Threat of substitutes (Low)  There was no effective substitute

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    Kfc Questions

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    [pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products

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    Lipton Marketing Strategy

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    infusions‚ and Chai tea‚ so as to cater for their different tastes and preferences (Unilever‚ 2012). The purpose of this report is to analyze the market for Lipton tea using the categories and questions listed in the consumer behavior audit as a framework. After the overview‚ the report will identify the most important facets of the selected product’s market. 2.0 Overview of Consumer Behavior Audit for Lipton tea According to Quester‚ Pettigrew & Hawkins (2011)‚ the consumer behavior can

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    hair follicle stem cells (HFSC) are quiescent in nature and are responsible for not only its self renewal but also in the production of rapidly proliferating cells. These cells are known as transient amplifying cells and are formed through the differentiation of HFSCs (Dotto & Cotsarelis‚ 2005). This paper will seek to examine a specific protein within the HFSC known as Ras-related C3 botulinum toxin substrate 1 recombinant protein (Rac 1). Through intrinsic expression‚ Rac1 – a small GTP protein

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