Phillip Morris (17% market share) Market Segmentation EU--> Asia--> America --------------------------------------------------------- Global Personal care products 406 billion usd to 484 billion by 2014 Leader: Procter and Gamble (11%) NIL: Loreal S.A. (6.9%) Top in sub-Segment- OTC Healthcare 27.2%‚ Skincare 17% region - EU-->America--> Asia --------------------------------------------------------- Global household products 160 to 184 Billion $ in 2014 Leader: Procter and Gamble
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PROJECT REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT” By Akash Tripathi 12BSP0087 A REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE” By Akash Tripathi 12BSP0087 EDVENTUS – Business Enhancement Partners A Report submitted in partial fulfillment of the requirements of PGPM Program of IBS MUMBAI Date of Submission: 28th May‚ 2013 ACKNOWLEDGEMENT I take this opportunity to express my profound gratitude and deep
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groups (20-25‚ 25-35‚ 35+)? - Ask librarian what does Danish - geographic area‚ KBH‚ aarhus‚ + total DK ( Company Analysis KIEHLS BACKGROUND - brief History of Kiehl’s - why L’Oreal bought Kiehls - strategic portfolio (5 Pillars of Loreal where Kiehls is in (Luxury Products) - what Kiehl’s is regarding BCG-Matrix among L’Oreal brands only half a page of text!!! KIEHLS IDENTITY - check with Maeva and written parts - DISTRIBUTION CHANNEL - shop (not yet established
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The Body Shop Brand Audit 1325641 Contents 1. Brand Overview________________________________________________ 3 1.1 Brand History_________________________________________________ 3 1.2 Product Category ______________________________________________4 2. The Brand Owning Organisation___________________________________4 3. Brand Value Proposition_________________________________________ 5 4. Brand Communications Audit ____________________________________ 6 5. Product Category Audit
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L’oreal Group MCD 2050: Marketing 1‚ Major Assignment Astari Deardaza (23756667) Executive Summary L’Oreal is the largest cosmetic group in the world. The company started in 1909 by Eugène Schueller because of the hair dye he invented. Since he opened the company there is a lot of changes happened from the company itself until the changes outside the company such as the macro environment also the microenvironment. Because of the environment changes‚ the way L’Oreal choosing the consumer is
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topicsection=corptopic_group&topcode=corptopic_group_history_19091956 [Accessed October 31‚ 2013]. Market Watch 2008‚ L’Oreal Canada With Delivery of Shu Uemura - Market Watch. Available at: http://www.marketwatch.com/story/osf-global-services-continue-re-platforming-projects-for-loreal-canada-with-delivery-of-shu-uemura-2013-07-29 [Accessed October 31‚ 2013].
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This advertisement is for a cosmetic product which is called HiP(High Intensity Pigments) from L’Oréal Paris. L’Oréal Group is the world’s largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy‚ France. (L’Oréal‚ 2008) The theory used in this advertisement is consumer learning. For the theory consumer learning‚ there are two basic forms which are classical conditioning and instrumental conditioning. Conditioning is learning that based on the association of a stimulus
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The Lakota Sioux were the most feared Native Americans in North America and were known to be fearless warriors. They were farmers‚ hunters and gathers as well as known for their distinct look (black long hair‚ high cheekbones‚ large noses and powwows.). They spoke their language called Lakota‚ but it has become a lost art because not many speak it anymore. The Fort Laramie Treaty was one of the most important treaty that we are going to talk about. It was signed on September 12‚ 1851. This treaty
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ads but they are looking at models are in the ads. For example in L’Oreal advertisement they are using a beautiful female model that is very attractive gorgeous and she looks stylish. In the ad‚ it says that she worth her hair because she uses the loreal hair coloring shampoo to color her hair. Nurturing is second stereotype most common of women in a magazine advertisement. In most advertisement for home product they choose the female models are shown with those products. They know that the women
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International Strategic Management Of Loreal Marketing Essay ukessays.com /essays/marketing/international-strategic-management-of-loreal-marketingessay.php The Cosmetic industry can be analysed using Porters five forces framework (Appendix 5)‚ by identifying threats of New Entrants‚ Industry Competitors Suppliers‚ Substitutes and Buyers. According to Euromonitor International (2008)‚ the threat of new entrants into the cosmetic markets is low‚ considering that majority of the market is already owned
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