H&M vs. SPLASH Marketing Term End Paper SUBMITTED BY: Group 3: Section B HARMAN GILL KRISHNA OZA LAVANYA PAPOLU PRIYANKA NARAYANAN SANDHYA KEERTHI VIPIN VISHAKHA NATANI VS. INTRODUCTION In this term paper we will compare two companies‚ Splash of Landmark Group and H&M‚ two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggest
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1-2 1.0 Company Background 1.1 H&M History 1.2 Products‚ Strategy‚ Vision and Mission Statement 2-3 2.0 Strategy Planning 2.1 Establishment & Effectiveness of Vision‚ Mission and Goals 2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats 2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses 2.4 SWOT Analysis 2.5 Benchmarking 2.6 Hierarchy of strategy 2.7 BCG Matrix 4-9 3.0 Conclusion 3.1 Advice 3.2 Future Plan Reference History of H&M H&M were established in Vasteras
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BUS 488 Strategy Question 1 Evaluate the external environment in which H & M operates in. PESTEL Analysis PESTEL Analysis Positive Negative Politics factors: Economic factors Poor economic situation in 2011 further intensified by increased competition X Margins started to erode due to increased cotton prices and rising production costs in Asia X Social factors. H&M ’s strategy recruit local people wherever it opens a new store
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H&M collaboration for high-fashion experiment-Moira Abstract: Key words: H&M market expansion‚ innovation management‚ strategic alliance‚ branding strategy‚ intellectual property History& Backgrounds H&M is a one of the world’s largest fashion companies which founded by Erling Persson in 1947 in Sweden. The original name of the company is Hennes (in Swedish: for her)‚ selling only woman clothes. After the later acquisition of Mauritz Widforss‚ the Swedish retailer which used to sell men clothes‚
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buyers 8 D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. H&M 11 1. H&M Vision‚ Values‚ Goal and Strategy 11 2. H&M’s internationalization process 11 3. H&M’s organizational structure 12 4. H&M’s Global Role 13 B. SWOT Analysis 14 1. H&M in Japan 14 2. ZARA in Japan 17 C. Value Chain Analysis 19 1. Logistics. 19 2. Operation. 20 3. Marketing & sales. 21
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OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. H&M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry is evolving
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Personal development and methodology The motivation within H&M 08-10-2012 Picture 1 (www.facebook.com) Tabel of content Tabel of content 2 1.1 Introduction 3 2.1 Problem statement 3 2.2Delimitation/interpretation: 3 3.1 Methodology section 4 3.2 Reviewing theories and models: 5 4.1 Analysis 6 4.2 Motivation to reach the financial goals within H&M 6 4.3 Motivation within the CSR and the environment 8 4.4 Structure 10 5.1 Discussion 12 6.1 Conclusion 13 Appendix
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Sensitivity and International Human Resource Management Team project Chanel vs H&M Instructor: Tom Chan Submitted by: Avis Jiao & Jay Liang Submitted on: Dec 14th‚ 2012 Chanel vs H&M Chanel and H&M are both famous global companies. They share different market as fashion industrial competitors. Chanel is all about extravagant‚ classic and high class. But when we talk about H&M‚ we would say it’s affordable‚ stylish‚ and middle class. It is so nice to have this
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Presentation on CORPORATION : H&M (Hennes & Mauritz) Introduction. Products of H & M. Analysis of Current Position. Porter’s 5 Forces Industrial Analysis. SWOT Analysis. Advantages. Disadvantages. Summery & Conclusion. Fashion and quality at the best price Introduce H&M A Swedish retail-clothing company Established in 1947 by Erling Persson in Västerås‚ Sweden Firstly known as Hennes which only sold women’s cloth In 1968‚ it added men’s cloth and known as H&M (Hennes & Mauritz).
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At a glance: This report looks at the key value propositions of the website http://www.hm.com and how it fares against its competitors in its online multichannel strategy. The report recommends the following changes to keep the costs down and serve its customers better. Provide online retailing to countries where the option is unavailable‚ especially US. Ask for gender of the customer during profile creation so that they have targeted advertisements about specific products in the home page
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