PCs vs. Macs Marketing Research Report December 8‚ 2011 _________________________ Whit Chapman‚ Emily Choi‚ and Candice Harden Table of Contents: Executive Summary…………………………………………………….Page 2 Research Motivations…………………………………………………..Page 4 Secondary Research……………………………………………………Page 4 Focus Group Analysis…………………………………………………..Page 4 Survey Analysis……………………………………………………….…Page 7 Works Cited ………………………………………………….…………..Page 10 Appendix ………………………………………………….……………...Page 11 Executive
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ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
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Mac vs. PC: The Everlasting Debate In the world of computers‚ the choice of systems can be a complicated one. There are two competitors out there‚ PCs and Macs. Everyone has their own opinion on which is better‚ and there are many die-hard fans in each camp. The truth is‚ PC ’s are far more popular‚ and for good reasons‚ yet the Mac system is actually the more durable and useful of the two. Firstly we will consider software availability. The majority of computer users own PC ’s‚ both for work
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Carl Aldrin E. Sulam 2012-24719 Art Studies 1 Formal Analysis on UP Wall Mural along Katipunan Avenue and “The Dance” UP Wall Mural along Katipunan Avenue The wall mural along Katipunan Avenue is a very long piece of artwork. The mural gives a festive and lively Philippine-like feeling as you come across it. A reason for this is its use of very representational and bright colors. The mural is a very polychromatic one that uses the lighter values of color used thus one could attribute these characteristics
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Windows PC’s versus MAC by Apple While shopping for a computer many people ponder if they should buy a MAC or Windows PC. It is a debate that has been ongoing since both computers came into the tech scene. There are loyal and devout followers to both companies and computers. For some‚ it can be a tough decision with the many options and features of each computer‚ but for others the choice to be made is not very tough to make. A Windows laptop is a better complete computer then a MAC book because
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made the same. Mac and PC rivalry is on the same level as Pepsi vs. Coke. In today’s world‚ owning a computer is an essential part of life. Although there are numerous types of computers that you could own‚ there are two main types to consider‚ A Personal computer or MAC. Everyone has his or her own opinion on which is better. And there are many die-hard fans in each category. You either like it or love it. A lot of people choose personal computers because of how different Mac computers. Firstly
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explain why Mary Kay Cosmetics (MKC) had not been able to penetrate the international markets as well as Avon did. The head of MKC’s Curran Dandurand identified a number of reasons for this phenomenon‚ according to this case study. Dandurand’s analysis concluded that mainly MKC’s limited international success was due the following reasons. Marking strategy- MKC made a very big mistake in their international marketing strategy. MKC had mistakenly applied its U.S. marketing strategy to different foreign
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Social Class and Everything in Between Even though we all live in a country that provided us equal opportunity‚ we don’t live in or have the same opportunities. Naturally people compare themselves to others that they see on the street or in stores and in some cases they look at how a person looks or how they act to figure out what class they belong to. By looking at the different social classes that exist today‚ based on what we have read and what we have viewed in class‚ we can see that people
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natives to Hawaii‚ Kanaka Maoli tribes. After awhile they finally saw the island on the horizon. Once they got close enough they put the explorer‚ Mac‚ on a miniature boat. This was his last time he saw anyone besides the natives on the Hawaiian island. Mac made it onto the island fine. He could not believe how clear the water was on these magnificent lands. Mac also noticed that the land was abundantly filled with fruit and trees. He started to unpack his things when he seen a wild hog right in front
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REPORT ON SOSO COSMETICS COMPANY Table of Contents 1. Introduction and Background to Case...........................................................................p3 2. SOSO Cosmetics Strategy.............................................................................................p3 2.1 Current Business Mission........................................................................................p3 2.2 Current Competitive Advantage...........................................
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