WITH STAKEHOLDERS Corporate Communication Case study 1.1 09-17-2013 Josine Kremer - 414794 CASE STUDY 1.1 BARCLAYS BANK: HOW (NOT) TO COMMUNICATE WITH STAKEHOLDERS QUESTIONS FOR REFLECTION 1. Discuss each image crisis for Barclays. - Image crisis no. 1: ‘A world needs a big bank’ campaign vs. closing 170 branches in the UK. In 2000 Barclays launched a ‘Big’ campaign with the slogan: ‘a big world needs a big bank’. Barclays wanted to be seen as an ‘big’ bank by its important stakeholder groups
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Abraham Maslow ’s Hierarchy of Needs Theory Abraham Maslow ’s Hierarchy of Needs is one of the first theories of motivation and probably the best-known one. It was first presented in 1943. in Dr. Abraham Maslow’s article "A Theory of Human Motivation" in Psychological Review‚ and was further expanded in his book “Toward a Psychology of Being”. Maslow tried to formulate a needs-based framework of human motivation. His research was based upon his clinical experiences with humans‚ rather than prior
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2012). When a person becomes seriously ill‚ our job as nurses is to support that family. Evidence suggests that treating the needs of the family while treating the patient will yield optimum results. The patient will likely respond more positively with family around‚ and the family will be likewise more satisfied spending time with their family member in trouble. Family needs have been grouped into the five categories of receiving assurance‚ remaining near the patient‚ receiving information‚ being
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to computers is when the parent believes it’s appropriate. As your child moves up in age‚ you can download apps like‚ iWriteWords. This app allows tailored learning for their child’s needs by allowing the parent to monitor development by enabling them to play back what their child has done and measure progress and needs. Many studies performed have addressed the impact that AI computers are having on our whole society. Like the one that talked about AI as a game changer in education. “Education and
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When company satisfy public needs The marketing system of all companies all over the world has been accused of adding to several “evils” in all societies at large‚ unlike other business functions like accounting or finance‚ people in marketing interact directly with the public even studies show that marketer and salesperson rank poorly in ratings of the most trusted professions. Critics have charged that the marketing system urges too much in material possessions. People are judged by what they
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Technology Modern society has been changing more and more every year. It changes a little more every year but it has changed tremendously over the past fifteen to twenty years. The main thing that has changed is technology and the way it is used. Technology has had a big effect on the way people do things. The view of technology that I agree with is‚ technology solves problems and makes life better. Technology has made life a lot easier. Computers have become more useful and they
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NUTRITIONAL NEEDS Protein 4 calories/ g 0.8 g / kg / day Meat Fish Chicken Eggs Dairy Insufficient intake leads to muscle wasting and atrophy Carbohydrates 4 calories / g Starches Sugars (fructose‚ glucose‚ lactose‚ sucrose) and cellulose Fruits Vegetables Milk Grains Insufficient intake results in protein and fat metabolism Fats 9 calories / g Needed for ADEK vitamin absorption Animal products Egg yolks Organ meats (except liver) Butter Cheese Oils Insufficient
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Gandhi Jayanti - A tribute to ’Father of the Nation’ Gandhi Jayanti or Mahatma Gandhi Jayanti is observed every year as a national holiday to commemorate the birth of Mohandas Karamchand Gandhi (October 2‚ 1869 - January 30‚ 1948). His non-violence or satyagraha continues to influence political leaders and movements till date. The celebration and essence of Gandhi Jayanti is not restricted within India and also observed by the United Nations as the International Day of non-violence that aims to
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Merck and Company‚ Inc.: SWOT Analysis and Stakeholder Evaluation Merck and Company‚ Inc.‚ a.k.a. Merck‚ is a leading worldwide pharmaceutical company that engages in manufacturing and marketing medicines‚ animal products‚ vaccines‚ and consumer health products. As most companies‚ Merck desires to continue their success as one of the top health care innovators in the world. Conducting a SWOT analysis can give them insight into internal strengths and weaknesses as well as external opportunities
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expectations. This has been driven by technological and scientific breakthroughs that are changing the whole way we view the world on an almost daily basis. This means that change is not always a personal option‚ but an inescapable fact of life‚ and we need to constantly adapt to keep pace with it. Those people who believe they have achieved some security by doing the same‚ familiar things are living in denial. Even when people believe they are resisting change themselves‚ they cannot stop the world
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