EXECUTIVE SUMMARY This assignment is about DIGI Telecommunications Sdn. Bhd. (DIGI) company’s strategic analysis of its daily operations. Segmenting‚ targeting and positioning will clearly show that how DIGI company segments its customers to different types of segments‚ then they targets those market that will provide profits to the company than lastly positioning them. Then SWOT analysis will provide clear details information about the company’s main strengths and exploit them through opportunities
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MAXIS Maxis Mobile Sdn Bhd began in the year 1993. Maxis is a Malaysian mobile network operator which headquarters are located at Kuala Lumpur. Maxis uses the ‘012’‚ ‘017’‚ ‘0142’ for the dialing pref ix identifier. They provided over 900 & 1800MHz GSM for the mobile services. The majority of the company’s stake was owned by Ananda Krishnan. .Maxis primarily operate almost around the Asia –pacific and they had total subscribers of 13.95 million as at December 2010. Since the establishment‚ Maxis
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= Medium (brand loyalty in industry) 4) Threat of Substitutes = Medium to Low 5) New Entrants: Medium to high. Markets growing so much = opportunities for new entrants. No regulations etc. preventing new entrants. 5 Forces: 1) Direct Rivalry = In Italy = Medium. In US = High – rapid growth – established firms 2) Bargaining Power of Suppliers = Medium to High 3) Bargaining power of Buyers = High 4) Threat of Substitutes = High 5) New Entrants: Medium. Market taking off quickly but high
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Background of Digi DiGi is established in 1995‚ which is listed on Bursa Malaysia and is part of the global telecommunications provider‚ Telenor Group. As the first telco to operate a fully digital mobile network in Malaysia‚ DiGi focuses on delivering excellent customer experience that are simple‚ innovative and of best value through DiGi Prepaid‚ DiGi Postpaid and DiGi Business. Customers can now also enjoy a fresh broadband experience with the launch of DiGi’s 3G broadband services. Through its
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How DiGi Caters to the Community By Victor Siow‚ Sumitra Nair (DiGi Head of CR) and Tan Oon Keat (DiGi Head of Migrant Services) DiGi Telecommunications (DiGi) is a mobile service provider in Malaysia‚ owned in majority by Telenor ASA of Norway‚ with a 49% shareholding. DiGi provides a variety of mobile communication services‚ including postpaid and prepaid voice‚ SMS‚ international roaming‚ international calling card and mobile broadband. DiGi was a relatively late entrant into the mobile telephony
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Introduction to the Information System and Information Technology Used by DiGi Telecommunications Sdn. Bhd The second information system used by this company is Transaction Processing System( TPS). This information system is designed to process routine transaction efficiently and accurately. TPS collect‚ store‚ modify‚ and retrieve the transactions of an organization. The essence of a transaction program is that it manages data that must be left in a consistent state. The success of company
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The Fraud of Digi Corporation For Fraud Examination The Fraud of Digi Corporation Suramanian Krishnan‚ better known as Kris Krishnan was once the CFO of Digi Corporation based in Plymouth‚ Minnesota. He was a graduate of Bangalore University who further studied at Minnesota State University and finished up at the Wharton School of Finance. His career began back in 1979 at Hansen Company as a CPA‚ and he soon moved though several positions as an International tax manager at Eco Lab and
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telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension of the background of insufficient research studies done on this topic. Discussion in this section has covered four factors‚ which in light of current
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Recently Digi Telecommunications company is ranked as one of the best Telco companies in Malaysia and this is a report with emphasis on their success strategy derived from a financial analysis of up to date financial highlights of Digi Telecommunications. As it is a firm that is continuing to grow strong financially and a firm listed on the Bursa Stock exchange of Malaysia this report contains a few helpful tips and recommendations for Digi to remain successful and keep improving on its financial
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Digi had so far set its goal as their vision to be a company that is always ’Changing the Game’. To achieve this they constantly push boundaries‚ define new standards and ensure continuous improvements in all parts of their business. The MIS can help further this goal by supplying the company with the relevant equipment needed to constancy improve themselves‚ MIS brings with it the ability to collect and even analyse certain data that may be relevant to the company’s aforementioned goals. An example
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