in July 2010. By November 2014‚ it has 210 stores across Hong Kong and has significantly increased its market share in the industry.1 This achievement should be credited to the unique competitive strategy the company has adopted. Michael Porter’s Generic Competitive Strategies analyzes how a company should formulate their business model to give them a specific form of competitive position in the market. The three strategies are low cost strategy‚ differentiation strategy and focus strategy respectively
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Low cost strategy is one of the three generic marketing strategies. Companies use this strategy to offer low price in its products/services by focusing on various points in its value chain activities. In order to be a successful low-cost competitor in a competitive environment‚ companies focus on several issues; which all pass from the ways of margin improvement (in terms of increasing revenue and reducing cost) and asset effectiveness (in the sense of minimizing working capital and maximizing
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"dynamic‚ layered-hedge strategy" to compensate its fuel cost. Its low cost advantage is so competitive that it can reach a break even with only 56% passenger load‚ which other companies found hard to catch. Consider one of the five forces raised by Porter‚ AirAsia enjoys an absolute cost advantage owed to the superior productivity of its staff‚ its fuel efficiency‚ the low overheads and its wise choice of the distribution channel‚
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Instructor: TOYOTA- Taking out costs and value Final VCM TOYOTA- Taking out costs and adding value I. What was value chain strategy that Toyota pursued? II. How could Toyota implement that strategy? III. ------------------------------------------------- How could value chain operations contribute to value and competitive advantage of the firm? I. Value chain strategy that Toyota pursued: Value Chain: It is a series of value-added processes. There are continuous efforts
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easyGroup’s Planned Entry into the UK Cinema Market Generic Strategy Choice In the industry-wide scope‚ the EasyGroup adopted the cost leadership strategy‚ focusing on the cost-conscious or price-sensitive customers. From their past achievement in the airline business‚ EasyJet‚ it successfully won the market share by operating at a lower cost than its rivals. In their new venture plan: the EasyCinema‚ they planned to deploy the principles of yield management for the pricing strategy‚ plus to adopt
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Case Study Assignments Week 1: Robin Hood Completed. Week 2: Dell Inc. in 2008: Can it Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Week 3: Southwest Airlines in 2008: Culture‚ Values‚ and Operating Practices Midterm Exam: Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership Answer the following questions from the list below: Questions 1‚ 2‚ 4‚ 5‚ 6‚ 9‚ 10‚ 11‚ 12‚ and 13 Week 4: PepsiCo’s Diversification
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Elizabeth McCoy W0479049 Cohesion Case Competitive Advantage Making BusinessDecisions I I just recently inherited my grandfather’s coffee shop‚ The Broadway Cafe. He started it in 1952‚ but unfortunately the business has been declining over the years. Business is declining‚ because of how outdated the Cafe is. Now that the Cafe is mine‚ I am determined to keep the business running by turning the coffee shop back into the hotspot it once was. In order to bring the Cafe up to date with the
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ACKNOWLEGEMENT Preparing a term paper is a difficult task. We faced many problems when we started the work on the report but we are greatly thankful to Almighty Allah for enabling us to get successfully through our responsibilities. Very warm and special thanks to our respected course instructor RumanaAfrozfor assigning this task to us. We would like to give thanks especially to our friends and group members‚ for their enthusiastic encouragements and helps during the preparation of this term
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Qn; 1 1. Supply chain management Swatch supply chain includes direct sourcing like material supply for Swatch products‚ such as components‚ parts‚ packaging‚ contract manufacturing‚ software development‚ and research and development) and indirect sourcing example office equipment‚ services just name a few. Meaning that Swatchs company has in house capacity as most of the components used are manufactured in one of their company. Its production companies supply movements and components to third-party
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Table of Contents Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies
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