PART 1- Project objectives and overall research approach The topic that I have choosen for this research and analysis project is an analysis and evaluation of business performance and financial performance of an organization over the three years periods. The company that I have choosen for this topic is Digi.com Berhad. Digi.com Berhad incorporated on March 28‚ 1997‚With a history of product and services innovation. It provides mobile voice‚ Internet and broadband service for the Malaysian Market
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sources that related to changing customers’ demand‚ prices and technology can also be exploited to create one enterprise’s competitive advantage. Nowadays‚ the competition among firms in any industry is becoming fiercer than ever before. Michael Porter used to talk about competitive advantage as follow: “The importance of competitive advantage could hardly be greater” and “competitive advantage is at the heart of a firm’s performance in the competitive market”. A competitive advantage exist when
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nation where innovating is important in order to be competitive. Introduction Ever since Porter published the study in which he proposed three different‚ mutually exclusive types of generic competitive strategies‚ numerous works have fuelled a debate which revolves around three major aspects: a) whether the strategy of any firm can be represented by one of the three types of generic strategies outlined by Porter‚ i.e. cost leadership‚ differentiation and focus (Bantel and Osborn‚ 1995; Dawes and Sharp
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strategy of logistics‚ the competitive advantage about IKEA and the next step IKEA may do in china. Try to analysis the different culture and other problem that IKEA have to face. Analyze all the data and the idea I have got and use the theory of Michael Porter to finish this thesis. IKEA should have many innovations to adapt to the China market. “At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this
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References: An up-to-date critique of generic strategies and their limitations‚ including Porter‚ appears in Bowman‚ C. (2008) Generic strategies: a substitute for thinking? [1] See also
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to contribute to the corporate strategy. GENERIC STRATEGY A sustainable competitive advantage is about performing different activities or performing similar activities in a different ways. In other words‚ the firm must be capable of producing value for the customer that is recognized as being superior to that of its competitors. Michael Porter (1980) developed three generic strategies to help an organization outperform rivals within an industry‚ and so successfully
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in each market. Michael Porter (1980) developed the concept and applied it within his overall system of strategic analysis. He explained strategic groups in terms of what he called "mobility barriers". These are similar to the entry barriers that exist in industries‚ except they apply to groups within an industry. Because of these mobility barriers a company can get drawn into one strategic group or another. Strategic groups are not to be confused with Porter ’s generic strategies which are internal
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1. What is adidas corporate strategy? Was there... 1. What is adidas corporate strategy? Was there a common strategic approach utilied in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? 2. Did the restructuring undertaken in 2005 and 2006 make sense? Does it appear that the acquisition of Reebok International will produce higher returns for shareholder? What strategic actions should adidas’s top management initiate ti improve the company’s financial
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Chain Drivers Sourc e: Mi c hael Porter‚ Toward a dynami c theory of s trategy © 2 0 0 7 P ro f. Dr. B e rn d V e n o h r 4 Deriving “Generic Strategies” leading to competitive advantage and economic profit Profit = price - cost to increase profit‚ a firm must either : Decrease cost below its competitors Increase price above its competitors “Cost leadership” “Differentiation” “Generic Strategies” (Porter) Sourc e: Mi c hael Porter‚ Competi ti ve Advantage © 2 0 0 7
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GENERIC STRATEGIES: A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm’s strength usually falls into one of two headings: • Cost advantage • Differentiation By applying these strengths in either a broad or narrow or narrow scope‚ three generic strategies result: • Cost leadership • Differentiation • Focus These strategies are applied at business unit level. They are called generic strategies because they are not firm or industry dependant. Cost Leadership:
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