4th district of Laguna Features a complete line of food‚ retail‚ services and entertainment establishments Strategic Location Located within Capitolville‚ the emerging business hub of Sta. Cruz‚ Laguna Adjacent to a proposed multi-modal transport terminal site that will service nearby towns and provinces Master planned development High quality development to provide maximum customer comfort and convenience Proximity to various commercial and institutional developments Professionally managed projects
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monopoly on telecommunications services in Malaysia. Other than that‚ there are three major telecommunication companies monopolised the mobile phone service market which are Celcom Berhad (013‚ 019‚ 0148)‚ Maxis Communications Berhad (012‚ 017‚ 0142) and Digi Telecommunications Sdn. Bhd (016‚ 010‚ 0146‚ 014-30‚ 014-31‚ 014-32) while another minor company which is U-mobile (018). Basically the main competitive factors in the mobile services market are network coverage‚ customer service quality‚ pricing /
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Singapore: BPP Learning Media. Digi Telecommunication‚ n.d. Digi Smart Plan. Available at: http://new.digi.com.my/ecomm_C/plan_family/default/DG_SmartPlan (Assessed: 12 September 2014) Digi Telecommunication. (2011). Annual Reports. Available at: http://www.digi.com.my/aboutus/media/annual_report.do (Accessed: 15 August 2014) Digi Telecommunication. (2012). Annual Reports. Available at: http://www.digi.com.my/aboutus/media/annual_report.do (Accessed: 15 August 2014) Digi Telecommunication. (2013)
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services. Situation Analysis Marketing Environment (PESTLE) [1] Economic and Social factors With the competitive market of mobile broadband packages available by three dominant telecommunication companies in Malaysia (Celcom‚ Maxis and DIGI)‚ consumers are spoilt for choice. Factors like purchasing power‚ time constraint‚ ease of usage and installation‚ the need for download speed (a random oral survey was performed at a local IT fair recently with 80% of participants complaining
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Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….………………………………………………………
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Appendix I UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE ACADEMIC YEAR: 2009/2010 JAN 2010 TRIMESTER UBMM1011 SUN ZI’S ART OF WAR & BUSINESS STRATEGIES Assignment cover Sheet Course details Course : ______________________________________ Year and Semester of study : _______________________________________ Lecturer’s Name : __DR. WONG KEE LUEN_____________________ Assignment Details Topic : _____________________________________ Due Date : Week 7‚ 5 March 2010
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encounter. The encounters that I had chosen will reflect different type of satisfaction and service industries. The extremely satisfied service will be encounter 4: LHS Quality Software Co and the extremely dissatisfied service was the Encounter 1: Digi center @1borneo. 2.1 Consumer Behavior (Pre-purchase stage) Lovelock et al. (2012) declare that pre-purchase stage start with need awareness and continue though information search and evaluation of alternatives to deciding whether or not to buy a
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decisions especially current economy. In additional‚ enterprise performance is greatly affected by how is the decision makers receive and process this information correctly. Maxis and Digi – both in same market space. Maxis is group level business ‚ Digifrom small to big enterprise oth maxis and Digi provide a range of mobile communication services. They off the postpaid‚ prepaid call plans‚ broadband services‚ international roaming services to customer. But they involved in price
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Introduction Maxis Communications Berhad‚ or in short Maxis‚ is a Malaysian mobile network operator headquartered at Kuala Lumpur‚ Malaysia. It was started in the year 1993. It uses the dialling prefix identifier of "012"‚ "017" and “0142”. Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005‚ the 2100 MHz UMTS band. Majority of the company’s stake is owned by Malaysian billionaire Ananda Krishnan. The company has total subscribers at 13.95 million as of December
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Universiti Sains Malaysia Graduate School of Business Penang May 2014 Table of Content Abstract Oligopoly & Game Theory Malaysia Telecommunications History Current Situation in Telecommunications Industry The 3 Big Players – Celcom‚ Maxis‚ Digi Price Setting Strategies Non Price Competitions The Rise of U-mobile Conclusion References Oligopoly & Game Theory In an oligopoly market‚ there are only a handful of players in the market and their behavior is
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