COMPETITORS………………………………………………………………………2 1.5 TARGET MARKETS…………………………………………………………………2 II. ENVIRONMENTAL ANALYSIS………………………………………………………..4 2.1 NEAR ENVIRONMENTAL ANALYSIS……………………………………………4 II.A.1 MARKET REVIEW…………………………………………………………..4 A. CHANGES IN DIGITAL CAMERAS MARKET IN RECENT YEARS.4 B. CUSTOMER BEHAVIOURS……………………………………………4 II.A.2 FUTURE MARKET ATTACTIVENESS……………………………………5 II.A.3 COMPETITORS ANALYSIS………………………………………………..5 II.A.4 TARGET MARKET ANALYSIS……………………………………………5 II.A.5 DISTRIBUTION………………………………………………………………6
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on your Canon Rebel T1i/500D digital camera and you’re on your way to taking great digital photos! The Canon Rebel T1i/500D Digital Camera Layout Here’s a guide to the buttons‚ dials‚ and other external controls on your Digital Rebel T1i/500D. The lens shown in the digital camera below is the Canon EFS 18–55mm IS (Image Stabilization) model sold with the Rebel; other lenses may vary. Controls marked with an asterisk have multiple functions. Back of the camera. http://www.dummies.com/ho
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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ONTELA PICDECK – Understanding the market place – Assignment 1 Questions: 1. Based only on the cluster analysis data‚ which preference related variables are most useful for segment identification and evaluation? Which variables are least useful? This qualitative research aims in identifying and evaluating the potential customers of PicDeck and determinate a precise target. The interviewees have been asked to answer questions based on a ranking system from 1 (strongly disagree) to 5 (strongly
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company as the weeks progressed. We also adopted our company vision statement: “Distinguished Imaging strives to be the global market leader in reliable and technologically advanced digital cameras. We are focused on meeting our customer’s needs for advanced technology products and seek to be the 1st choice in digital imaging technology.” By having our vision statement early on‚ we were working to “be unified into a coordinated‚ cohesive effort” (Thompson‚ Strickland & Gamble‚ 2008‚ p.15)
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it unassailable. In 1976 in America Kodak accounted for 90% of film and 85% of camera sales. Kodak was a brand that was both profitable and enjoyed high levels of sentiment from customers. What could go wrong? With the benefit hindsight Kodak should have realised that digital cameras would be a threat to the ’cash cow’ of the film and cameras they sold. Given that Kodak had developed a prototype of the digital camera in 1975 should have meant that it was well placed to cope with a phenomenon known
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an object unique? One cannot say for certain that there is no other object like this in the entire world‚ but it is the subjectivity that lends it beauty and charm. For me‚ I love the old school charm of analogue cameras. They are slowly but surely being driven out by the digital cameras. It’s funny to see how one values something that seems outdated‚
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current position in digital imaging? Would Kodak’s position be different had the company adopted a different digital imaging strategy in the eights and in the nineties? Evaluate Kodak’s strategy starting in the mid-eighties. Until the 80’s photography industry was pretty much based on cameras that used films to capture images. Kodak had 90% market share of film’s market and 85% of camera’s market by that time. But in 1981 Sony’s plans to launch Mavica‚ world’s first digital camera‚ marked the beginning
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KODAK PEST Political US copyright law requires all photo shops to refrain from printing or releasing digital images taken by professional photographers without a copyright release (2005; 2005). The company operates in different countries around the world therefore it needs to comply with those countries regulations for example‚ taxation policy and employment laws. The company has to take into account the stability of the government in countries where it operates to try and minimize political
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success in photographic film age‚ but when the digital age came‚ Kodak fell heavily down to the earth. Why? It is not because the lack of technology because it’s Kodak that invented the first digital camera. The reason in essence is that it refused to make a change when all the surroundings were changing. When digital technology spread quickly all over the world‚ Kodak tended to stay in the quite profitable film industry and made no reaction to the digital trend. It blindly believed that the lifetime
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