What are the competitive impacts of Napster on online distribution of music? How do they affect traditional companies? Napster introduced a revolutionary change to the way music was distributed conventionally. Music companies worked with the artists to produce music. Thereafter they invested heavily into burning the music CD’s‚ marketing and advertising of the music and managing the distribution of the music to end customers via retailers. Retailers incurred staffing and real estate and costs
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listen to music‚ they just visit a music store and pick up a CD and then put it into a stereo equipment. However‚ the development of MP3 file format gradually changed the way people listen to music. This format lets everyone download music easily and it can be converted to CD as well. But‚ there is still a problem: searching MP3 files on the internet is maddening and people seldom can find the music they want. Therefore‚ the birth of Napster solved this problem‚ creating a virtual music community
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Digital Marketing plan for ‘Learn2Play Music’ Name: Erik Gyzen Student No: Location: Sydney‚ Australia Course: Diploma in Online Marketing & Digital Strategy 111100-12-Web. Lecturer: Keith Feighery Word Count: 4‚324 Content 1. Company Introduction – Situation Analysis 2. Business Objectives‚ Goals‚ KPIs 3. Strategy and Audience Positioning Targeting - Personas and channels Value Proposition for each Persona (Engagement & Acquisition Strategy) 4
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Digital Music Piracy Can’t Stop‚ Won’t Stop Digital music piracy‚ or the unlawful downloading of copyrighted music‚ has been a controversial topic for more than a decade now. The issue was first brought to attention in 1998 when Shawn Fanning created Napster. Though the MP3 file was originally developed in 1987‚ Napster represented the first mainstream and user-friendly program to transfer and download these files. Napster‚ a peer-to-peer (P2P) program‚ allowed online users to connect with
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Nischal Shrestha Perspectives in Music: Music 204 Concert Critique 1 New Horizons Music Festival: New Video and Electronics October 26‚ 2014 On Friday‚ October 24‚ 2014‚ I attended sixteenth Festival of contemporary music “New Horizon Music Festival: New Video and Electronics which was held in Ophelia Paris Concert Hall‚ Truman State University‚ Kirksville‚ MO. The concert presented a variety of styles and formats of live electro-acoustic music and focused on the works and performers outside the
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Distribution & Pricing Dartaine Phifer BA181 Foundations of Marketing Instructor: Bell‚ Faith A manager’s job is never ending‚ if you want to be successful in this business. Denny McKnight stated‚ “We think of best practices as doing all the right things with the right tools and getting the right results” (Harps‚ Best Practices in Todays Distribution). One of the marketing plans‚ distribution plays a key role to how products are exposed‚ stored and delivered‚ another key factor is the price
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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Creation vs. Evolution Elisabeth Goldschmitt In the beginning there were no mountains‚ no dinosaurs‚ no caveman‚ no oceans‚ no sun‚ no stars‚ no time‚ and no space. There was only God. There came a time when He spoke and created space‚ time‚ matter‚ energy‚ and galaxies upon galaxies. “In the beginning God created the heavens and the earth.” All across the world‚ there is controversy over what is right and what is wrong when it comes to the topic of Creation versus Evolution. Creation is “God’s
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to make it work! So he inaugurates the world. He drops seeds in the ocean which slowly forms into islands and continents and conveniently creates all of our naturals. Like plants‚ mountains‚ ponds‚ etc. Though‚ there is a problem in Phoebegous’s creation. All of the continents are piled together in one spot. He struggles trying to stretch the continents around the globe‚ so he gets assistance from Flora‚ the god of beauty! She very seldom uses her powers for anybody or anything‚ but P
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