Introduction Objective of Study We take a look at the workings of a digital marketing company. The company is operating in the ever changing industry of technology‚ internet and marketing. Who is Petrolbom Digital? “Petrolbom Digital is an innovative and creative digital marketing agency based in Joburg. We are crazy about digital and love producing awesome work that achieves your brand’s vision online by marrying creativity‚ passion‚ insight and strategy.” This statement taken from their corporate
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Video Streaming Protocols WHITE PAPER Digital Video Encoding The Helios HD/SD cameras support four encoding modes providing up to two independent streams of digitally encoded video as listed below: • • • • H.264 Only MJPEG Only H.264 Stream 1 and MJPEG Stream 2 H.264 Stream 1 and H.264 Stream 2 (Not all of these modes are available on all of the Helios cameras. The HD camera video source produces progressive scan video and supports all four encoding modes. The SD camera produces
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MODELS BY GRUNIG AND HUNT The Press Agentry Model It is one-way communication that is often more hype than fact. In this model‚ the truth is not a priority. The press agentry model is used mostly to promote entertainment events like boxing.Press agentry plays a major role in record companies‚ circuses‚ tourist attractions‚ motion pictures studios‚ television‚ concert promotions‚ and the business enterprises headed by "media personalities"‚ Considerable press agentry goes into political campaigns
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HUGE and Digital Strategy Case Tuesday‚ January 15th 2013 Huge is a global full-service digital agency that provides digital strategy and implementation for some of the largest companies and brands in the world. It has been founded with a strong focus on user experience (UX) and in 2009‚ it was recognized as the fastest growing digital agency in the US in terms
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Introduction In the book‚ The Digital Invasion‚ the author Dr. Hart discusses the issue of digital technology. He presents the story in the form of a guide in which he shares his analysis as a psychologist as well as a former veteran author who is steeped in a lot of research about digital technology. Furthermore‚ this paper will review Hart’s story as well as his main arguments‚ and I will identify my personal response on this book. Summary To begin with‚ he brings up our modern dilemma which is
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data into information. Calculations‚ queries and other operations are performed during the process stage. Output Output is information produced. The results of processing are sent to an output device such as a monitor. For example; photos from digital camera is transferred to the computer 1.4 WHAT IS AN ICT SYSTEM? An ICT system is a system where the output from the systems goes directly to a human being or into another ICT system. They are designed for and used by people
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GUIDELINES FOR GROUP ASSIGNMENT MKT558: DIGITAL MARKETING Instructions: 1. Students need to form groups comprising of 4 to 5 members each group. 2. Choose any company of your interest that have different forms of online presence and describe digital marketing activities of this company. 3. Please prepare a project paper upon the information available and if possible conduct an interview with the person in charge in the digital marketing strategy. 4. Provide evidence(s) to support the contents
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of human behavioural models and the commonalities thereof with consumer behaviour‚ impacting the marketing field of study. Once the human behavioural models have been addressed‚ the chapter will focus on models of consumer behaviour. Section 2.2 of this chapter will provide an overview of consumer behaviour‚ followed by models of human behaviour in Section 2.3. Section 2.4 will represent the main discussion of Chapter 2 by focusing on the definition‚ purpose and value of models of consumer behaviour
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Kodak Case Study and Analysis February 27‚2012 1. Has Kodak followed the same generic strategy before and after 1993? What do you feel is the best generic strategy for the digital imaging business? Printer industry? Prior to 1993 I would say that Kodak’s generic strategy was broad differentiation. They were a well established company in business for more than 100 years‚ had a very strong brand identity‚ very strong reputation for their research and development‚ and a very broad distribution
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Digital Marketing campaign template about this template We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns. It’s created by Dave Chaffey and Danyl Bosomworth of the digital
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