DIGITAL MARKETING ESSENTIALS ASSIGNMENT SEPTEMBER 2012 SEPTEMBER 2012 WORD COUNT: 4223 I confirm that in forwarding this assessment for marking‚ I understand and have applied the CAM/CIM policies relating to word count‚ plagiarism and collusion for all tasks. This assessment is the result of my own independent work except where otherwise stated. Other sources are acknowledged in the body of the text‚ a bibliography has been appended and Harvard referencing has been used. I have not shared my
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How SMEs can increase Sales without adding Manpower? iSaptarshi Technologies This Training would equip you with Digital Marketing tools that will increase your customer reach & coverage. Workshop on Digital Marketing Tools & Strategies for SMEs Friday‚ 14th November 2014 10:00 AM to 5:30 PM How to plan an effective Digital Marketing campaign by yourself? www.isaptarishi.in / 99104 97673 Venue: Niesbud‚ A-23‚ Sector 62 Institutional Area‚ Noida (Scan the QR Code to
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Planning Template 1 Introduction Digital marketing strategy Day 1: PLAN Day 2: REACH Contents Introduction.............................................................................................. 4 Day 3: ACT Welcome................................................................................................................................4 Some general advice to keep in mind when planning............................................................5 Creating a
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The new Digital era Welcome to the new life‚ as we know it. The days of eating dinner as a family‚ talking about how our day went is long gone. Now families eat on the go and speak to each other by cell phone or text messaging. Are we losing the face to face conversations‚ will we end up like the Disney movie Wall-E and hide behind a computer screen with avatars to represent what we want to look like. Even though‚ a lot has changed with technology we need to come back to reality and realize that
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“Describe the impact of the digital revolution on marketing and on consumer behaviour” What is Digital Revolution? It is the change to digital technology from analog mechanical and electronic technology which happened during 1980s and still going till today. What is Marketing? Marketing is a process of selling and promoting good and services; it involves market research as well as advertising. What is Consumer Behaviour? It is a study about people‚ who are consumers of how‚ why‚ when‚ and
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Digital Signature Act 1997 The primary intent of the Digital Signature Act 1997 is to regulate the use of digital signatures and to provide for matters connected therewith. We start with the privacy implications of digital signatures in general. A digital signature is a ’message digest’ encrypted using the sender’s private key. The recipient can recreate the message digest from the message they receive using the sender’s public key. He can then compare the two results to satisfy himself
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Digital Communication Report Author: Nan Wang Date: 15/05/2013 Contents: ` 1. Introduction Currently‚ the increasing interest in convenient communication has heightened the need for digital communication development. This report would introduce an ambulance service system. As an emergency system‚ it should be quick response; in addition‚ the quality of the signal transmission is also very important
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“THE DIGITAL DIVIDE” Interaction between people and technology‚ most especially the COMPUTER‚ has greatly increased as we begin to enter on the twenty-first century. People’s ability to access computers and INTERNET has become very important to completely familiarize their selves in the economic‚ political‚ and social aspects of the world. Unfortunately‚ not everyone has access to this technology. The idea of the “digital divide” refers to the expanding gap between the needy members of society;
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In simplistic terms‚ digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed‚ how often and for how long‚ sales conversions‚ what content works and doesn’t work‚
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In “Literacy and the digital knowledge revolution” (2006)‚ Claire Belisle refers to “digital knowledge”‚ as a way that knowledge can be “processed and transformed”‚ by the various technological tools‚ i.e. search engines‚ databases‚ sorters and linguistic analysts‚ that we have available (Belisle‚ 2006‚ p57). Belisle moves in to the revouloution Literacy- believes that literacy is the basis of knowledge acquisition and‚ with the stronger interaction between humans and technology and the way we
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