resistant to the new ‘unsexy’ world of decreased margins in the digital space. However‚ I am completely wrong. Even though decreased margins will never be sexy‚ industry leaders like Martin Sorrell‚ CEO of WPP Group (WPPGY 49.95 ↑1.15%) (2nd largest advertising group in the world)‚ and Maurice Levy‚ Chairman and CEO of Publicis (PUB 30.63 ↑1.27%) Groupe (4th largest)‚ are embracing the digital world and are transforming their agencies into digital power houses. Publicis made major headlines recently by
Premium Advertising
Education for Digital Natives The article “Digital Natives‚ Digital Immigrants” by Marc Prensky discusses the changes in information processing by the students of today due to the rise in digital technology of the last few decades. He argues that because of digital technology‚ students learn in a drastically different way than the generation before them‚ leading to a disconnect in how to successfully teach them. I agree with Prensky and support this claim by noting popular and successful vloggers
Premium Digital native Marc Prensky Digital
THE DIGITAL DIVIDE Prepared by VUONG THAO VY | A0079304E TAN JIA SHEN JASON | A0073229E WONG XIE XIE CANDY | A0070795W SABRINA GHAZALI | A0069523B Tutor: Catherine Candano Tutorial Group: W13 (Friday 8am-9am) Date of Submission: 16 February 2011 This report consists of 1322 words‚ excluding the cover page‚ headings‚ tables‚ figures and references. Literature Review In ‘Digital Divide in Singapore –Beyond Ubiquitous Internet Access’ (Appendix A‚ 2002)‚ the digital have-nots
Premium Internet White-collar worker Internet access
has meaning. Information is a core ingredient in all designs and is part of all communication goals -whether to inform‚ persuade‚ educate‚ or entertain. We must have information in order to create a design. Information design arranges chunks of data to inform the viewer. Information-focused designs communicate to us each day as we stop at a stop sign‚ read a train schedule‚ or watch the weather report on the evening news. Information designs are seen in newspapers‚ calendars‚ timelines‚ charts
Premium Typography Serif
The digital world‚ especially its omnipresence and highly structured environment‚ has introduced a new sort of rhetoric which holds a significant effect on identity. Digital rhetoric theory has come about as a result of communication occurring via various electric formats (Plessis 2013 p. 2). The Internet functions as a source which promotes “rethinking of identity as anonymous‚ fluid‚ and unfixed” because of its collaborative nature (Hess 2014 p. 3). Users are always interacting with the readily
Premium Internet World Wide Web History of the Internet
Jose U. Santana 03/06/2013 Digital Music Piracy Every day people through out the world are downloading millions upon millions of digital music from the Internet illegally. Using a Peer-to-peer file-sharing program integrated in websites like 4shared.com and MEGAUPLOAD.com. As having friends in the Music Industry‚ I do believe people should not break the copyright law and instead pay the music artists for their work. Although this ongoing issue is in a way hard to control‚ record label
Free File sharing Copyright infringement Copyright
Education and Digital Divide Bia Mcgrue-Scypion EDU304: Introduction to Education Prof. Susan Krach-Hoge 04/21/2013 An anonymous writer expresses that “closing the Digital Divide is not just about giving to the poor the benefits of the rich. It is about creating a more equitable and balanced world economy.” (Anonymous 2010) We are in a new age in where technology is vital to our growth and were the World Wide Web comes equipped with the most basic phone. Education and technology has grown
Premium Education Technology Internet
give knowledge about several evolutions that have been created in the digital music industry in China‚ and additionally‚ to consider some feasible steps to enhance this industry. In order to complete it‚ several evolution in China’s digital music industry‚ such as‚ the wave of TV competition‚ the change in the scope consumer‚ and so on‚ will be mentioned‚ and dependable steps will be explained. II. Brief introduction of digital music industry It is too difficult to find out the exact time and
Premium Management Life Marketing
Digital Media Presentation Script Chapter 1: Applying the Art of Design Entering the field of graphic design‚ there are plenty of career choices that present themselves after one graduates. Although there are several different avenues one can pursue‚ there are some general areas that most graphic designers will find themselves in once they graduate from school. To name a few: Design Studios In-House Design Printing Companies Freelance Work Design Studios are located around
Premium Design Advertising Graphic design
ADVERTISING MANAGEMENT LIST OF DIGITAL MARKETING TOOLS 1. Viral marketing 2. Search engine marketing 3. Online product configurations/ verifiers 4. VRM: determining navigation profiles 5. E-surveys 6. E-auctions 7. Prices digital temporization 8. Point of sale electronic management 9. Promotional ministers 10. Online coupons: e-coupons & m –coupons 11. Pod casting 12. Mobile apps -TOOLS FOR MARKETING CONTROL: E-AUDIT- 13. E- CRM 14. E- commerce portals 15. Contextual advertising
Premium Internet marketing Advertising Marketing