INTRODUCTION Just as organisations have goals describing their primary business objectives‚ they also have goals with respect to controlling how these objectives are met. These are the control goals of an organisation which are enforced through a system of internal control. Such a system enables them to adhere to external laws and internal regulations‚ prevent and detect fraud and continuously enhance the overall quality of the business. Independent of the type of organisation‚ these internal control
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discover the unique thermal properties that keep coffee hotter on the inside‚ while the outside remains cool to hold. So in this case‚ the organisation needs to educate the customer about the purpose of the mug. Perhaps it doesn’t matter who defines the ‘Purpose’ so long as both sides eventually understand and agree with it. Without alignment between organisation and customer‚ meaning agreement with the ‘Purpose’‚ there will be no business transaction. The following two excerpts have not been
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“PROSPECTS AND CHALLENGES FOR ENTERING INTO RURAL MARKET WITH SPECIAL REFERENCE TO HUL AND ITC” By Mrs. Madhulika Dutta Mrs. Megha Bhatia Assistant Professor Sr.Lecturer Department of Management Studies Department of Management Studies
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Green Marketing Strategies on Business Organisations *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 Purnima4@rediffmail.com The Impact of Green Marketing Strategies on Business Organisations The purpose of the study is to examine the impact of Green Marketing Strategies on business. The research objective is how do companies choose their Green Marketing Strategies
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The Importance of Marketing to Organisations in the Twenty-First Century Nintendo Co. Ltd ‘Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.’ When most people think of marketing‚ they think of selling‚ distributing and advertising‚ as we are daily swamped with sale calls‚ Internet pop-ups‚ and television commercials. Although these tactics of marketing are true‚ they are ineffective with
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International Journal of Business‚ Economics and Law‚ Vol. 1 ISSN 2289-1552 2012 CONVERGENCE TOWARDS IFRS IN MALAYSIA: ISSUES‚ CHALLENGES AND OPPORTUNITIES Prof. Dr. Hajah Mustafa Mohd Hanefah Faculty of Economic and Muamalat Universiti Sains Islam Malaysia 1 06-7988607 Jaspal Singh Faculty of Business‚ Communication and Law INTI International University‚ Malaysia. jaspal.joginders@newinti.edu.my‚ 06-7982000 ABSTRACT Malaysia need to compete with its ASEAN neighbours and also
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Scientific Communication Applied to the Beauty Industry: Challenges and Opportunities “A concerted and innovative approach to strategic marketing and corporate communications” A white paper by Marie Alice Dibon‚ Pharm.D Table of Contents I -Executive Summary: ....................................................................................................................................3 II - The Challenge: ............................................................................
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Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS
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visitor relationship marketing opportunities by destination marketers: An importance-performance analysis Samantha Murdy‚ Steven Pike* School of Advertising‚ Marketing & Public Relations‚ Queensland University of Technology‚ 2 George Street‚ Brisbane‚ Queensland 4001‚ Australia a r t i c l e i n f o Article history: Received 14 November 2011 Accepted 28 November 2011 Keywords: Customer relationship marketing CRM Visitor relationship marketing VRM Destination marketing organisations Importance-performance
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Introduction Equal opportunities are very important in the modern workplace. Providing equal opportunities involves providing the same opportunities to all the employees and prospective employees regardless of their sex‚ age‚ disabilities‚ ethnic origins‚ sexual orientations etc. Equal opportunities allow the employee to have rights therefore the employer is unable to take advantage‚ discriminate or manipulate staff. Employers have an element of power over their employees but by having the law
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