A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM PGDM(G) 2010-2012 DIGITAL MARKETING: ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA CONTENTS ABSTRACT 3 INTRODUCTION 3 WHAT IS DIGITAL MARKETING 4 DIGITAL MARKETING IN INDIA 6 CHALLENGES IN INDIA 8 POSSIBLE SOLUTIONS 12 CONCLUSION 14 BIBLIOGRAPHY 14 ABSTRACT Today everything is possible on the internet i.e. online be it making friends‚ selling goods‚ ordering snacks‚ shopping‚ ordering gadgets‚ booking flight
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NZIE Diploma in Applied Business 701Digital Marketing INTRODUCTION The core reason of failure in most digital marketing campaigns is not the lack of ingenuity in the banner ad or the sexiness of the website. It is not even (often) the key people of the organization. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objectives set of methods with which to identify success or failure. This assessment will inform you
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Digital Strategy & Planning: Defining The Interactive Vision Organizations can realize meaningful competitive advantage by developing formal digital strategies that support key corporate business and marketing objectives. By proactively measuring and optimizing these digital strategies and programs‚ maximum return on investment can be achieved. CATALYST EAST COAST Background Corporate investments on internet-oriented marketing and sales initiatives over the past 15 years have increased
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SOCIAL MEDIA CREATES VALUABLE ASSET TO STARBUCKS & HARLEY-DAVISON BRANDS (DIGITAL MARKETING RESEARCH PAPER) PRINCIPLES OF INTERNET MARKETING (IMC489) March 19‚ 2012 Social Media Creates Valuable Asset to Starbucks and Harley-Davison Brands According to a quote by Sarah Morning‚ OgilvyAction’s planner‚ “With the creation of Web 2.0‚ we are seeing the emergence of a new type of digital consumer‚ who is no longer simply a passive ‘site-seer’ on a fixed consumer
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the web as a marketing medium. 2. The difference between digital marketing and traditional marketing practice. 3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing. 4. A description of the stages of analysis‚ development‚ implementation and control of digital marketing campaigns. 5. Survey of a range of e-tools to include social media marketing‚ blogs‚ rich media‚ email marketing‚ search engine
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Table of Contents 1.0 Introduction 3 1.1 Market Summary 3 1.2 Marketing Mix 4 1.3 SWOT analysis 5 1.4 Competition 5 1.5 Product Offerings 6 1.6 Target Markets strategy 6 1.7 Financial 7 1.8 Control 7 1.9 suggestions 8 1.10 Conclusion 8 References 9 1.0 Introduction Digital Marketing is relatively new term appeared recently on the arenas marketing but to this day did not take a definition literally accurate unable to be described and defined aspects correctly
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Digital Marketing General Instructions: ✓ The Student should submit this assignment in the handwritten form (not in the typed format) ✓ The Student should submit this assignment within the time specified by the exam dept ✓ The student should only use the Rule sheet papers for answering the questions. ✓ The student should attach this assignment paper with the answered papers. ✓ Failure to comply with the above Four instructions would lead to rejection of assignment
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Company Profile BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009. BBQfun’s product range is primarily focussed on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two store in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides to customer great
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Research Methodology Research Topic: “Digital Marketing” Presented by: Maie Mesbah Introduction Internet‚ technology and mobile has changed our world * To reach an audience of 50m took: Radio 50 years TV 30 years Internet 4 years iPod 3 years Twitter 2 years * We’re now always on‚ better connected‚ informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe‚ Power to the people. We’ve become
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Digital: New Frontier of Marketing Agenda • Context - Changing world and changing consumer • What Brands seek & What Marketing does • Traditional vs. Digital – Is it a choice? • Summary - 4 new Orders of Marketing 2 The World is changing • Deep changes in technology‚ demographics‚ business‚ the economy and the world‚ we are entering a new age where people take part in economy like never before • Growing accessibility of information & technology puts the tools required to collaborate
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