Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
Premium Amitabh Bachchan Brand Shahrukh Khan
Hello‚ Pen Pal‚ I am so very happy to hear from you and I hope all is well. You are right the Internet can be very fascinating with the amount of information that is accessible. I am writing this letter to you to explain how to assess the value of information found on the Internet. I will also describe ways you can check the reliability and credibility of a website‚ and I will also go into detail about digital divide‚ and ways to bridge the digital divide gap. The Internet is filled with tons
Premium World Wide Web Digital divide Website
PARKER PEN Parker Pen Introduction In the given paper‚ the international marketing strategy used by Parker Pen Company is being researched. Parker Pen is a global company which sells products to over 154 countries worldwide. The company became international in the year 1984‚ experiencing huge profits since then‚ however‚ the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. The
Premium United States Marketing Economics
Purpose Statement * To study the marketing mix & providing our view points on the various aspects of it. * To analyze the business decision of Luxor Writing Instruments Private Limited (LWIPL) who wants to diversify into packaged food and hospitality industry from its current business of manufacturing of premium pens. INTRODUCTION Luxor Writing Instruments Private Limited (LWIPL) is the market leader of the premium pens segment in India .It has a market share of 60%; it has been
Premium Marketing Advertising Strategic management
with him‚ also every secretary‚ and most especially every journalist. What is it? A ballpoint pen‚ or commonly known as ball pen. Pen‚ from the Latin word pinna which means feather‚ is a long‚ thin‚ rounded device used to apply ink to a surface usually paper for the purpose of writing or drawing. There are several different types of pen‚ including ballpoint‚ roller ball‚ fountain‚ and felt-tip. A ballpoint pen dispenses viscous oil-based ink by rolling a small hard sphere‚ usually 0.7–1.2 mm and made
Premium Pen
Parker Pen: An Adventure in Globalization pg. 547 1.-This is the history of the failure of an international marketing strategy. Which were the reasons? Analyze the 4 P’s. (Price‚ Product‚ Place‚ Promotion) Being one of the largest pen industries in the world‚ Parker Pen was a failure for having international marketing strategy. This is due to the fact that Parker wanted its products to fall under the concept of standardization. He called this the “Janesville strategy”. Under promotion‚ Parker
Premium Marketing
PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
Premium Marketing India Stationery
Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
Premium Pen
Classic Pen Case 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. | | Blue | Black | Red | Purple | | Total | | | | | | | | | Sales | | $75‚000 | $60‚000 | $13‚950 | $1‚650 | | $150‚600 | | | | | | | | | Material costs | | $25‚000 | $20‚000 | $4‚680 | $550 | | $50‚230 | | | | | | | | | Direct Labor (DL) | | $10‚000 | $8‚000 | $1‚800 | $200
Premium Income statement Revenue Cost
This report delves into the rapidly evolving field of digital pathology‚ briefly reviewing the underlying scientific and technological concepts and providing an insightful perspective on various factors thought to be of significance to the development and future of this space. Broken into several sections‚ the beginning of this report provides an overview of digital pathology including: • Terminology and definitions • Types of digital imaging systems (including whole slide scanners) • Technical
Premium Bankruptcy in the United States United States bankruptcy law Image processing