C A N O N A N N UA L R E P O R T 2 011 Fiscal Year Ended December 31‚ 2011 FINANCIAL HIGHLIGHTS Millions of yen (except per share amounts) Thousands of U.S. dollars (except per share amounts) 2011 2010 ¥3‚557‚433 ¥3‚706‚901 -4.0 $45‚608‚115 Operating profit 378‚071 387‚552 -2.4 4‚847‚064 Income before income taxes 374‚524 392‚863 -4.7 4‚801‚590 Net income attributable to Canon Inc. 248‚630 246‚603 +0.8 3‚187‚564 199.71
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grasped the ideas in the case. Thanks. Kodak and the Digital Revolution 1. Evaluate Kodak’s strategy in traditional photography. Why has the company been so successful throughout the history of the industry? Kodak sought to deliver a low cost easy to use product to the consumer. Their main focus was to drive film sales and enjoy profit from that. This allowed them to sell cameras at a very low cost‚ but still profit from the film sales these cameras created. Additionally‚ Kodak film was the most
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Nikon Marketing Plan May 2013 Introduction Nikon Inc. is involved in a broad spectrum of businesses centered around specializations in imaging products‚ precision equipment‚ and instruments. Nikon’s efforts to provide the kind of products and technologies that will exceed its customers’ expectations are already achieving impressive results. Nikon is perhaps most well known for its reputation as a world leader in imaging products‚ and its technologies continue to play a significant
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some new exterior finishes about Leica most devoted followers were looking for signs of something else: what lay ahead for the company’s famed R- system cameras and lenses? (a) New wide variety of R lenses with high quality. (b) Raise awareness of the brand to a new audience (c) Competition in camera market to become better than mass produced cameras (d) Guarantee of replacement for malfunctioned M8’s. (e) Use an internet celebrity that has a large and dedicated community 2. Should Leica invest capital
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KODAK PEST Political US copyright law requires all photo shops to refrain from printing or releasing digital images taken by professional photographers without a copyright release (2005; 2005). The company operates in different countries around the world therefore it needs to comply with those countries regulations for example‚ taxation policy and employment laws. The company has to take into account the stability of the government in countries where it operates to try and minimize political
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Eastman in 1888. The company’s early success was based on the launch of its revolutionary camera which simplified the photo taking process (Kodak‚ n.d.). Kodak’s main focus was photography and imaging‚ and its products ranged from photography equipment to film‚ paper and color chemicals. By the 1980’s‚ Kodak’s market share reached an amazing 90%. Although they developed the basic technology for digital cameras in 1975‚ the idea was dropped due to fear that it would threaten the company’s film business
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thereby focusing on people’s lives”. Their camera brand‚ Lumix‚ ranging from pocket point-and-shoot models to digital SLRs with most popular model included DMC-GF1. With increasing competition and consecutive loss since financial year 2010‚ the company proposed structural change in market development to rebound . Objectives In regard of aggressive competition in the camera market‚ our team had launched a research to observe their performance in the camera market as an assessment to their reform.
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company as the weeks progressed. We also adopted our company vision statement: “Distinguished Imaging strives to be the global market leader in reliable and technologically advanced digital cameras. We are focused on meeting our customer’s needs for advanced technology products and seek to be the 1st choice in digital imaging technology.” By having our vision statement early on‚ we were working to “be unified into a coordinated‚ cohesive effort” (Thompson‚ Strickland & Gamble‚ 2008‚ p.15)
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THREE STUDY GUIDE CHAPTERS 7 – 9 AND ETHICS ISSUE CHAPTER 7 – DIGITAL MEDIA The technology used to distribute blogs and online content is called _____________ (3 letters) which stands for _________________ ______________________ _______________________. What is a VOICE PRINT? What could it be used for? What can you do with digitized sound to insure secure communication? What is a major limitation of native digital audio formats? What type of communication media has transformed
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would always stick with hard print and film-based photos in their entire life. They never took seriously that digital photography would replace them. Even though digital cameras provide higher quality pictures‚ company never took that as a serious threat from the business point of view. When emerging digital camera Sony started taking the market with their new convenient and portable cameras that produced better picture quality‚ Sony slowly started taking over all the distributing channels and retail
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