Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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CHAPTER NO.1 INTRODUCTION HYPERTENSION: INTRODUCTION: This means abnormally elevated blood pressure. It may refer to increase blood pressure in any blood vessels‚ such as pulmonary or portal hypertension. However‚ it usually refers to an elevated systemic arterial blood pressure. Hypertension is not a disease but physical finding. 1.1 DEFINITION: Hypertension may be define as either a sustained systolic blood pressure (SBP) of greater than 140 mmHg or a sustained diastolic
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Analysis of Edible Oil Industry ANALYSIS OF PAKISTAN INDUSTRY PRESENTED BY: HUSNA BADAR(7164) KOMAL SHAHDEV(756) MISBAH SALEEM(4258) SUBMITTED TO: SIR AFTAB ABRO Institute of Business Management‚ Karachi Table of Contents Brief history about the edible oil industry 8 Present Situation of edible oil industry in Pakistan 8 Consumption 8 Edible oil industry (3 segements) 8 Group 1(Premium Segment) 9 Group 2(Popular Segment) 9 Group
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CHAPTER 1 INTRODUCTION AND LITERATURE REVIEW 1. Introduction Cinemas of the third-world countries produce more than half of the world’s films. Countries such as Pakistan have emerged from the Western control. Pakistan shared its film history with Indian cinema (known as Bollywood) before Partition of the Southeast Asia in 1947.Pakistan cinema was in the top ten-film production countries until the mid 1980s. India was the international market for Pakistani film distributers and filmmakers
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INTRODUCTION Chawls are a quintessentially Mumbai phenomenon‚ whose rise is inseparably linked to the rise of the textile mills. The textile mills were the next big industrial step that Mumbai took after the spurt in cotton trading and the shifting of the ports. The mills flourished in the mid-19th century and the people who worked there were labourers mainly from the Konkan coast and ghats. Often one of the workers is sent back to the villages to recruit more people. These workers are
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In literature this word is used for protection‚ shelter and isolation of women from public domains. In Urdu this word is used in many ways such as ¡§purdah rakhna¡¨‚ ¡§purdah kholna¡¨‚ ¡§purdah kerna¡¨ etc. an important form of purdah is ¡§nazar our dil ka purdah¡¨‚ which is associated with modesty‚ one who observe purdah is called ¡§purdah dar¡¨. This concept of purdah is associated two other
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Global Fashion Giants: Gucci and Louis Vuitton In order to understand the key success factors required for any fashion powerhouse to succeed in the global scenario‚ we decided to look at two of the world’s largest fashion conglomerates – Gucci and Louis Vuitton. We looked at the evolution of these companies and also at the different strategies these companies have employed over time to achieve the position in the world fashion market they have today. This analysis helped us in figuring out the feasibility
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POOR FORM IN TEST CRICKET- IPL TO BLAME? In one of the earlier posts related to Indian Premier League (IPL)‚ we had enthusiastically talked about Positive effects of IPL. Before the start of IPL 2012‚ India had lost Test series to England 0-4 in England‚ to Australia 0-4 in Australia and India failed to qualify for the CB Series and Asia Cup finals. After that‚ the exciting IPL 2012 happened and all of a sudden‚ everyone forgot about the most depressing season of Test Cricket for India. And then
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A STUDY OF HEAVY METAL POLLUTION SUCH AS Cd (II) IN THE AQUATIC ENVIRONMENT OF MUMBAI BY SPECTROPHOTOMETRIC METHOD A DISSERTATION SUBMITTED TO SVKM’S NMIMS (DEEMED- TO- BE UNIVERSITY) IN PARTIAL FULFILLMENT FOR THE DEGREE OF MASTER OF SCIENCE IN BIOLOGICAL SCIENCES (2010 – 2013) SUBMITTED BY ABHIJITH SHISHIR MANDYA (G.R. NO. 75102100002) Project Mentor Dean‚ School of Science Prof. Dr. (Mrs.) Z.R. Turel Dr. Aparna Khanna
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M.A. English Syllabus M.A. Part I : Introduced from June 2008 M.A. Part II : Introduced from June 2009 Total marks for each Semester Paper : 100 Division of 100 marks : 80 + 20 (Theory) (CIE) Division of CIE 20 marks = A) Oral Test ( Core Paper) : 10 marks B) Home assignments ( each Paper) : 10 marks For Each Paper‚ Units: 4 Lecture Hours: 15 for each unit Four Credits for Four Units Papers for Credit by Choice M. A. I Semester I : Indian English Literature Part I Semester II
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