MARKETING PLAN: LIPTON- UNILEVER Table of Contents Industry Analysis 3 Company Objectives 4 Vision Statement 4 Mission Statement 4 The Consumer: 5 Nutrition and Health 5 Quality 6 The Population: 6 Customer Analysis 9 Brand Analysis and Positioning 11 Competitor Analysis 12 SWOT Analysis 14 The Diffusion Process 17 Complexity 17 Market related Characteristics 17 Market related Characteristics 18 Product Related Characteristics 18 Divisibility 18 Market Related Characteristics 18 Product
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| | | | | | | | BS122 PRINCIPLES OF MARKETING SCHOOL OF BUSINESS. UNIVERSITY OF NOTRE DAME. SYDNEY CAMPUS LECTURER: BRAND NAME: DATE OF SUBMISSION: TEAM MEMBERS: Student id and full name 1.0 Executive Summary 2.0 ContenTs Page 1. Introduction 2. Review of Macro-Environment 3. Review of Micro-Environment 4. SWOT Analysis 5. Objectives 6. Segmentation‚ Target Market Selection and Positioning Statement 7. Product Strategy
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case analysis of Snapple is the Marketing Manager point of view. Marketing Manager is largely responsible on making decisions on how to market the products to make it more competitive in the current environment. II. Analysis of the Case Situation Macroenvironmnent Analysis. Iced tea market in the United States is excitingly huge and is contunously growing. It is already served in 75% off all the households in the United States. Ready-to –drink iced tea market in 1992 grew by 50% compared
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the U.S.A.‚ tea was once an expensive drink‚ enjoyed exclusively by the wealthy. And with early packaging and transportation issues‚ it was also variable in quality and taste. In 1880‚ 40-year-old‚ Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing tea estates in Ceylon‚ now Sri Lanka‚ and arranged packaging and shipping at low costs to sell his teas directly from
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[pic] Business Plan Of TEA HOUSE [pic] Ahsanullah University of Science and Technology Business Plan Of TEA HOUSE Three in One Tea Bag Prepared For: Mr. Shihub Bin Hossain Lecturer‚ School of Business Prepared By: Tahia Nawar ID# 09.01.02.103 Ayesha Parven ID# 09.01.02.105 Sharmin Rahman ID# 09.01.02.123 Afrina Islam ID# 09.01.02.135 Course Title: Entrepreneurship Development
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concept in the tea industry. Teapot will offer a hip‚ relaxing‚ and healthy alternative to the oversaturated coffeehouse concept. Teapot will create an irresistible place to drop in and relax‚ meet with friends‚ or get work done in a warm and comfortable atmosphere with consistently top-notch customer service. Our products and services will include a wide variety of high quality black‚ green‚ white teas‚ herbal infusions‚ and several teas specially blended for Teapot. The tea menu will highlight
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Executive Summary The following marketing plan forms the basis for introduction of an innovative new product by the Coca- Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “ Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated
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Thanushi Marketing Plan | Bubble Tea | | Executive summery The following marketing plan forms the basis for the introduction of an innovative new product by Elephant house beverages sri lanka. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. "Bubble Tea" will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches.
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MARKETING PLAN I. INTRODUCTION KITKAT originally created and established in London‚ United Kingdom. Some history of Kitkat is started with The idea of Kitkat itself which has been made since 18th century. In 1935‚ it was the first launching of Kitkat and became instant hit in 1937 by Rowntree. In the following years sales of KIT KAT grew rapidly and it has become a star in the confectionery world. The link between KIT KAT and breaks has remained a consistent theme for over 70 years. Until 1949
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EXECUTIVE SUMMARY Boh Tea is under BOH Plantations Sdn Bhd. And it is the leading tea grower in Malaysia with four tea gardens – Boh‚ Sungei Palas and Fairlie situated in Cameron Highlands‚ and Bukit Cheeding in Selangor – constituting a total land area of 1200 hectares. With a production capacity approaching 3000kgs per hectare‚ the Company produces 4 million kgs of tea annually which translates to about 5.5 million cups per day. This represents about 70% of all tea produced in Malaysia.
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