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    Case Study

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    DEMAND FOR TEA EXCEEDED THE SUPPLY‚ DRIVING UP ITS PRICE (A Case Study Analysis) Presented to the Faculty of NATIONAL UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Manila‚ Philippines under the advisory of Prof. IRENEO R. AGUILAN In Partial Fulfillment of the Requirements for the Subject MACROECONOMIC THEORY 1st Semester‚ AY 2012-2013 Presented by Baja‚ Mark Joseph E. Buenaventura‚ Ariel B. Gabito‚ Charlene T. Tullao‚ Perlene Marie G. Young‚ Camela M. September 10‚ 2012

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    Investigatory Project

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    Caffeine and Tea Caffeine Content Comparisons Approximate caffeine content of various beverages: Milligrams of Caffeine: Item Per serving Range Per ounce* Coffee (5 oz. cup) 80 40 - 170 16.00 Cola (12 oz. can) 45 30 - 60 3.75 Black Tea (one tea bag) 40 25 - 110 5.00 Oolong Tea (one tea bag) 30 12 - 55 3.75 Green Tea (one tea bag) 20 8 - 30 2.50 White Tea (one tea bag) 15 6 - 25 2.00 Decaf Tea (one tea bag) 2 1 - 4 0.50 Herbal Tea (one tea bag) 0 0 0.00 * Assumes 8 ounces

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    Marketing Strategy

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    Dragon’s Den Assignment Marketing Strategy For Steeped Tea Prepared by Tony Brozic Brittany Buck Sylvie Dion Alison Fernandes Laura Mason Table of Contents Introduction 1 Marketing Strategy 2 Product 2 Price 3 Promotion 4 Place 5 APPENDICES 7 Week 7 7 Week 8 9 Week 9 11 Introduction Steeped Tea is a family-owned business‚ founded by Tonia Jahshan who runs the business with her husband Hatem Jahshan. The story of the company is one of personal achievement

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    waiting at the door with a cup of tea. The next morning Rakesh got up and brought his dad his morning tea‚ not in just any cup‚ but in the old man’s favorite brass tumbler. As Rakesh arrived to his father he did not look so well‚ so pale in the face‚ so much fear in him. Rakesh put the pillows behind his father’s back so he could sit up. ``Papa‚ how are you feeling today‚ you don’t look so swell`` he said with sadness in his voice. In silence‚ Varma took the cup of tea from his son and took a sip. He

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    Cup of Tea

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    Rosemary Fell‚ a young‚ wealthy woman‚ goes shopping at a florist ’s and in an antique shop. Before going to the car‚ Rosemary is approached by Miss Smith‚ a poor girl who asks for enough money to buy tea. Instead‚ Rosemary drives the girl to her plush house. At the Fells ’ home‚ Miss Smith eats her fill. She then begins to tell Rosemary of her life when the husband‚ Philip‚ comes in. Although initially surprised‚ Philip recovers and asks to speak to Rosemary alone. In the library‚ Philip conveys

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    Marketing Objectives

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    ……………………………………………………………………………… 5 Body of Assignment Task 01…………………………………………………………………………………… 6 1. Zaid Tea Company………………………………………………………………………6 1.1 About Zaid Tea…………………………………………………………………………6 1.2 Products and Main Brands…………………………………………………..…………7 1.3 Services………………...………………………………………………….……………8 Task 02……………………………………………………………………..……………….9 1. What Is Marketing Orientation………………………………………………………..…9 2. Key steps that should Zaid Tea implement in order to be marketing oriented…………10 2.1 Customer Focused……………………………………………………

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    and taking him over to the window to distract him by looking out in the garden and talking about the weather however this was unable to engage Mr A’s attention. I then asked would he like to go to his room and we could have a quiet chat and a cup of tea or coffee however again he did not want to participate. I then went to his room as I know Mr A has a real interest in cars and has a book in his room on them‚ I brought the book in to the lounge were Mr A was and I showed him it and started to ask questions

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    Lipton Marketing Plan

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    INTRODUCTION Green tea is widely consumed in Pakistan and is regarded as a health-promoting beverage. The idea behind this project is to conduct a brand-blind taste test for green tea and devise marketing strategies. For this‚ we have chosen two leading brands of Pakistan i.e. Lipton and Tapal. Their corporate profiles are briefly discussed below Lipton is one of the world ’s great refreshment brands‚ making a big splash in the global beverages market with tea-based drinks including leaf tea‚ infusions

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    Market Analysis

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    personal and commercial coffee makers as well as an endless lineup of gourmet coffees‚ teas and hot cocoas‚ that can be brewed in less than a minute using any one of the many different Keurig machines. Demographics – Keurig’s market included two broad target customers: office users and households. In households our primary target consists of a medium income household of anyone that desires a hot fresh cup of coffee‚ tea or hot cocoa at any time. Keurig can target the business offices as well with the

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    Britain The usual meals in Great Britain are breakfast‚ lunch‚ tea and dinner; or in simplier homes‚ breakfast‚ dinner‚ tea and supper. Breakfast is generally a bigger meal than you can have it on the Continent‚ though some English people like a “continental” breakfast of rolls and butter and coffee. But the usual breakfast is porridge or “Corn Flakes” with milk or cream and sugar‚ becon and eggs‚ marmalade with butter toast‚ and tea or coffee. For a change you can have a boiled egg‚ cold ham‚ or

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