strategy Fast track external analysis * Gather information from your customer files‚ your competitor‚ public sources‚ market research etc * Think about events in the world at large and how they have affected‚ do affect and could affect your business * Analyze your customer base‚ understand your market and think about how it could be expanded * Identify and analyze your existing and potential competitors * Write a short description about your existing market * Write a short description
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Kentucky Fried Chicken. And then next parts will analysis the international business of the Kentucky Fried Chicken. Finally the report will give some recommendations to the KFC. Background to Kentucky Fried Chicken Kentucky Fried Chicken (KFC) was established in Louisville‚ Kentucky‚ United states as a chain of fast food restaurant by Colonel Harland Sanders in 1952. At first the Colonel started to implement the franchising business operation with the Chicken Secret Recipe by travel tower to
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THE FUNDAMENTALS OF INTERNATIONAL BUSINESS 1- The fundamental of international biz Object: product for exchange (tangible; intangible) - Tangible: something we can touch or use it immediately (furniture‚ electronic appliance) - Intangible: trademark intellectual propriety right 2- Main part: people who conduct a biz exchange 3- Biz activities: Transfer of cargo and its ownership (buy your own car) or right of use (be a diver). International Biz law Role: it is to adjust the biz relationships
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Hill: International Business: Competing in the Global Marketplace‚ Seventh Edition III. The Global Trade and Investment Environment 7. Foreign Direct Investment © The McGraw−Hill Companies‚ 2009 Starbucks’ Foreign Direct Investment Thirty years ago‚ Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with some 13‚000 stores‚ more than 3‚750 of which are to be found in 38 foreign countries. Starbucks Corporation
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Part 1. Identify International business opportunities and business skills Task 1 A. The product or service you chose. Give reasons why you believe it is a suitable for export. The product chose is Guarará Antarctica made in Brazil and will be export to Australia. Guaraná Antarctica is a guaraná-flavoured soft drink‚ originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista‚ now part of Anheuser-Busch
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IBUS/MARK 462 SECOND EXAM – WINTER 2013 STUDY QUESTIONS A. Definitions –four will be chosen for the exam Transaction exposure: The extent to which income from individual transactions is affected by fluctuations in foreign exchange values. Balance-of-trade equilibrium: Reached when the income a nation’s residents earn from exports equals money paid for imports. Spot exchange rate: The exchange rate at which a foreign exchange dealer will convert one currency into another that particular
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International Business Concepts 1st Concept: Sovereign Wealth Funds Sovereign Wealth Funds are investment funds controlled by governments holding great amount of stakes in foreign businesses aiming to gain profits and stimulate its national economy. Charles Ortel‚ reporting for Washington Times‚ expresses our urgency as a nation to create an American Sovereign Wealth Fund. If our government soon capitalizes $1 trillion‚ America can succeed in reaching and over passing other countries that currently
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Academic Session 2013 First Semester January 2013 TMA2 BMG307/05 Managing International Business Revision History: Date 30-Dec-2012 3-Mar-2013 Revision O A Details New Release Corrected spelling error in Q2 Instructions: 1. TMA 2 covers Unit 3‚ 4 and Unit 5. 2. TMA 2 contains 3 application questions and a case study. Answer all questions. 3. TMA 2 carries 25% of your final total marks. 4. The assignment should be typed using Times New Roman‚ font size 12 and double spaced. The total words
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to increasing globalization‚ international business ethics has become an important issue. The number of multinational companies‚ which operate outside of their home country‚ is increasing rapidly. Many conflicts occur due to contrasting ethical values of various nations in the international community. Some ethical dilemmas arise from issues of employee rights‚ human rights‚ environmental concerns‚ preventing corruption and moral obligations. International business encompasses a full range of cross-border
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INTERNATIONAL BUSINESS Pham To Mai University of Economics and Law National University of HCMC INTRODUCTION TO INTERNATIONAL BUSINESS 3 Course Introduction Firm Strategy‚ Structure and Operation of International Business (Part 5&6) PTM – Introduction to International Business International Business Environment (Part 2‚ 3&4) 07-Sep-14 4 Course Books & Reference Books Charles W. L. Hill (2011)‚ International Business: Competing in the Global Marketplace
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