1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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References: Berta‚ Dina. “Chipotle incentive program aims to keep‚ promote GMs.” Nation’s Restaurant News 41.44 (2007): 18. Business Source Complete. EBSCO. Web. 2 June 2011. Business Finance‚ Stock Market‚ Quotes‚ News. Bussiness Wire‚ 20 Apr. 2011. Web. 24 May 2011. . “Chipotle
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Chapter 4 Discussion Questions |4-1. |What are the basic benefits and purposes of developing pro forma statements and a cash budget? | | | | | |The pro-forma financial statements and cash budget enable the firm to determine its future level of asset needs and the| | |associated financing
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General overview The auther of this essay is interested in finding the meaning of absurdity‚ Beckett is master of absurd theater‚ and Krapp’s last tape is one of the most influencial plays in absured theater which is deconstructed by nature. Not just the work and auther but the approach itself help the auther of this essay to find the true meaning of absurdity which itself leads human‚ after passing a chaos‚ to absolute peace. In the following paragraphs‚ first there is a biography of Samual
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Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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CHAPTER ONE 1.1 INTRODUCTION Water is a fundamental basic need and an essential resource for economic activities with strong cultural and symbolic values for millions of people especially in developing countries. A domestic water supply is universally acknowledged as not only a basic right but a key development indicator. It is also accepted as an excellent entry point to reaching the poorest women who have the responsibility of finding domestic water supplies. Poor women disproportionately
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PAMPANGA Brief Description Steeped in history and blessed with natural and man-made scenery‚ Pampanga offers several sight-seeing options for visitors. Pampanga has always enjoyed the title "The Culinary Center of the Philippines". It is populated by resourceful hardy folk who are justifiably proud of their famous Kapampangan cuisine. The capital‚ City of San Fernando‚ is world famous for the annual Lenten re-enactment of the crucifixion of Christ. It is also famous for its Giant Lantern Festival
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Eid ul-Fitr (Arabic: عيد الفطر ‘Īdu l-Fiṭr)‚ often abbreviated to Eid‚ is a three-day Muslim holiday that marks the end of Ramadan‚ the Islamic holy month of fasting (sawm). Eid is an Arabic word meaning "festivity"‚ while Fiṭr means "conclusion of the fast"; and so the holiday celebrates the conclusion of the thirty days of dawn-to-sunset fasting during the entire month of Ramadan. The first day of Eid‚ therefore‚ falls on the first day of the month Shawwal. Eid-ul-Fitr Salat (Namaz in Urdu/Persian)
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PEPSICO One billion times a day‚ in 200 countries and territories around the world‚ PepsiCo provides consumers with affordable‚ aspirational and authentic foods and beverages. PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay
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McKinsey Working Papers on Risk‚ Number 43 Getting to ERM A road map for banks and other financial institutions Rob McNish Andreas Schlosser Francesco Selandari Uwe Stegemann Joyce Vorholt March 2013 © Copyright 2013 McKinsey & Company Contents Getting to ERM: A road map for banks and other financial institutions Introduction 1 ERM framework and industry insights 4 The ERM framework: Thinking about ERM holistically 4 ERM industry insights 4 How to run an ERM diagnostic in banks and
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