my life in a world without brands. How could it be possible? In my opinion a world without brands it is like imagine a world‚ where the people hasn’t got a name‚ a world where people have no identity. A world without brands would be impersonal‚ and products wouldn’t be differentiable. To sum up‚ communication wouldn’t be possible. It would be impossible to identify the products‚ so how could we explain what we want to buy or consume? We receive through the brands a lot of information in order
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Introduction to Brand Strategy Introduction The objective of brand strategy is to support in developing the key elements of a brand strategy by guiding you through a defined process. Developing a powerful brand is both a strategic and a creative exercise that involves appraising every aspect of a business and how it needs to be experienced. It is important to remember that it all starts with your core market and customer insight. Understanding who your most valuable customer is‚ will always
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Brand name creation process We read the chapter 16 from the New Products Management -book. We interested in the topic “What is a good brand name?” and so we wanted to find an article that would tell more about brand naming. We read the article “Observations: Creating Effective Brand Names: A Study of the Naming Process” by Chiranjeev Kohli and Douglas W. Labahn from Journal of Advertising Research (January-February 1997‚ p. 65-75. The article focused on the brand name development process. The
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Cadbury Brand Assessment Cadbury was established nearly 200 years ago in 1824 by John Cadbury. John himself held values of social justice and equality which have been inherent to the company and are still maintained to this day. Traditionally Cadburys has always been known as a family company; many of its employees were and are located in Bourneville and neighbouring areas‚ such that it is known as ‘Cadbury-town’. However‚ the recent takeover by Kraft‚ a US food giant for $11.5 billion‚ has seen
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has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such as competitive‚ winners‚ strong‚ and better than the rest. This also is a way for Nike to obtain credibility
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Brand Communication Strategies Q. What is a brand? Ans. Brands are different from products in a way that brands are “what the consumers buy”‚ while products are “what companies make”. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization‚ good or service‚ differentiating it from others
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Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
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BACHELOR’S THESIS IN BUSINESS ADMINISTRATION CUSTOMERS BRAND AWARENESS A CASE STUDY OF WILLYS GROCERY STORE Authors: Kris Ayadiani v09kkaya@du.se & Timothy Enadeghe h08tjena@du.se Supervisor: Bertil Olsson Examiner: Sabine Gebert Persson Course: Business Administration Credit: 15 ECTS
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Building a Leadership Brand by Dave Ulrich and Norm Smallwood You want your leaders to be the kind of people who embody the promises your company makes to its customers. To build this capability‚ follow these five principles. Quick: What do the following firms have in common? General Electric‚ whose motto is “imagination at work‚” is a diversified company with $163 billion in annual revenue. It is famous for developing leaders who are dedicated to turning imaginative ideas into leading products
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Veet‚ world’s No.1 depilatory brand was launched by Reckitt Benckiser in India in 2004. Its competitors include Anne French‚ Fem and other local players such as V John‚ Nair and Jolen. Its brand personality includes the traits of ‘Beauty’‚ ‘attractive’‚ ‘success’ & ‘modern’. The brand has captured a significant market share in the hair removal category‚ that too in a very short span of time. However the use of depilatory creams in India is mainly associated to hygiene depilation rather than beauty
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