DE TERNAY Anastasia MORAR Crina XIA Xiaou ZERMANI Sihem Master 2 CPEI LVMH: Strategic Integration and Expanding Brand Dominance in Asia 1 1 http://fashionrules.com/wp-content/uploads/2009/03/lvmh.gif 1 Table of contents INTRODUCTION……………………………….…………………………………......…3 I. LVMH and its environment ……...…………………………..……….………………..3 A. The luxury market and it segmentation……………………...………….………………3 1. Analysis of the luxury market: « The luxury-goods industry »…..………………...3 2. Segmentation……………………………………
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Consider the historical development of Haute Couture‚ Ready to wear and the high Street in order to answer: Is Haute Couture still relevant to fashion today? Couture has long stood as the modern composure between the garments as worthy collectives and the growing ideas of fashion as a procedure. For more than a century‚ couture has been symbolic of the celebration of costume fashion even today. It represents the mixture of fashion- the modern object that combines innovation with personal and social
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designs of the old royal court to the stylish threads made by contemporary French Fashion Designers like Christian Dior‚ Coco Chanel and Jean-Paul Gaulthier. I ’m very sure we would all agree that location is a key factor in the success of a business and France is known to many if not all as the fashion capital of the world hosting many world renowned designers such as Gucci‚ Chanel‚ Prada and many more. The country has advantages in being well known for fashion in that many consumers have often
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immediately became an instant success among the elite and joined the ranks of Chanel and Schiaparelli. By 1939 Balenciaga was becoming a revolutionizing force in fashion with customers fighting to gain access to his collections‚ even during World War II his clientele risked travel to Europe to obtain his designs. His designs were very popular because the clothes he created were different than the popular‚ curvy hourglass shape that Dior was promoting. Balenciaga liked working with fluid lines that allowed
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(2008) « The New Strategic Brand Management » 4th ed.‚ London: Kogan Page Friedrichs‚ J.‚ (1973) « Methoden empirischer Sozialforschung » Hamburg: rororo Studium. Esteve‚ G. & Hieu-Dess‚ J.‚ (2005) « Etude d’une Stratégie du Luxe » - Stratégie de Dior‚ Paris: dissertation. Dubois‚ B. & Czellar‚ S.‚ (2002) « Prestige Brands or Luxury Brands? » An Exploratory Inquiry on Consumer Perceptions. In Conference of the European Marketing Academy. Braga. Dubois‚ B.‚ Czellar‚ S. & Laurent‚ G.‚ (2005) « Consumer
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Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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Nikaya Glidden Mr. Lang English 12 1/10/13 Fashion Research Fashion is and expression of the spirit of the time and often a reaction to what proceeded it. Apparel manufacturing and trend setting was long before the european colonization of North America. When English settlers came to America they brought their trends with them and continued to import manufactured textiles for several generations. Native American clothing included moccasins‚ deer skin‚ fur parkas‚ head dresses and
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students weren’t always snobs‚ and they normally did much more sophisticated things then an average middle class student. For example‚ instead of playing football‚ they played a game of polo‚ and shopped in Grunkemeyer2 stores like Coco Chanel‚ Dolce and Gabana‚ Christian Dior‚ and Gucci. They dressed on the formal end with exceptions of wearing plaid shorts‚ or canvas pants on casual occasions. In today’s society‚ we have the public school “snobby preps”. Snobby preps are the people that everybody loves
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www.pixability.com 888-PIX-VIDEO (888-749-8433) Beauty on How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands © Pixability‚ Inc. 2014. All rights reserved. The Massive YouTube Beauty Ecosystem $111 Billion1 Combined value of top 50 beauty brands 3% $265 Billion2 Expected value of beauty business Monthly YouTube beauty video views YouTube video advertising spending in 2013 $ 14.9 Billion YouTube beautyrelated video views 9.8 Billion 959 Million YouTube
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7th grade "Until I Met You" Cast! Story song - Rabbit Hole Aviva. Miabella Faresta (ESFP) -. Cece Jar (ENFP) -.. Aradora Guzman (INFJ) -. Charlie Smith-Dalton (ESTP) -. Spotty (INTP most likely). Athena Castro (ENTJ) *murderer. Dr. Maya (Therapist) - "Therapist My name is Aradora Guzman. I’ve been struggling‚ a lot‚ this year. But I have my friends‚ everything should be fine. Just kidding‚ that’s what I would say if I was drunk. My parents are minimum wage workers and can barely support
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