Jimmy Wales Type Division of holding company (LVMH) Industry Retail Founded 1854 Founder(s) Louis Vuitton Headquarters Paris‚ France Key people Yves Carcelle[1] (Chairman & CEO) Marc Jacobs (Artistic Director) Kim Jones (lead designer of menswear) Products Luxury goods Revenue €2.5 billion (2011)[2] Parent LVMH Louis Vuitton Malletier‚ commonly referred to as Louis Vuitton‚ or shortened to LV‚ is a French fashion house founded in 1854 by Louis Vuitton. The label’s LV
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SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing
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Coco Chanel is one of the most famous fashion designers in Paris‚ France. Even though she has passed away her legacy still lives on today. She left behind the tight corset trend for comfortable masculine clothing that paved the way for other fashion designers around the world. Coco Chanel was born on August 19th‚ 1883 in Saumur‚ France as Gabrielle Chanel. She was the second child to Jeanne and Henri-Albert Chanel. Henri was a merchant and Jeanne worked at the poorhouse . When Coco was little
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Student No1352678 23rd February 2013 BM Module Experiential marketing literature review. Adolfo Dominguez case study. Contents Introduction 2 1. Literature review 3 2. Adolfo Dominguez case 5 2.1. Location 5 2.2. Store atmosphere and environment 6 2.3. Web-site 8 2.4. Limitations of the study and areas for the further research 8 Conclusion 9 Introduction The global economic and technological development as well as consolidation of capitalism‚ which resulted into the shift to the era of post-materialism
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the Bauhaus period followed by the Expressionism period highlighting Kandinsky and his painting “Composition VII”. Then I will explain the De Stijl movement subsequently Rietveld and his design “The Red Blue chair”. Afterwards I will describe Coco Chanel and her design “The little black dress”. Modernism was a radical approach to regenerate the way modern civilization viewed life‚ art‚ politics‚ and science. The roots emerged between 1900 and 1930 had‚ as its fundamentals‚ the rejection of European
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Couture beginnings The first designer who was not merely a dressmaker was Charles Frederick Worth (1826–1895). Before the former draper set up his maison couture fashion house in Paris‚ clothing design and creation was handled by largely anonymous people‚ and high fashion descended from style worn at royal courts. Worth’s success was such that he was able to dictate to his customers what they should wear‚ instead of following their lead as earlier dressmakers had done. The term couturier was in
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OF LUXURY: AN EXPLORATORY ANALYSIS Bernard Dubois‚ Groupe H.E.C. Gilles Laurent‚ Groupe H.E.C. Even though recent years have not been extremely favorable for the luxury industry (the ComitT Colbert which includes many prestigious French names - Chanel‚ Dior‚ Yves Saint-Laurent‚ etc... - reports a 1.5% increase in real terms for 1993)‚ its growth rate‚ considered over a longer period‚ remains impressive. Colbert companies have more than doubled their sales over the last eight years (ComitT Colbert
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A History of Fashion Motoring Outfits The satins‚ silks‚ and tulles worn by ladies of leisure were impractical for the growing numbers of independent middle-class women who went out to work. Sensible suits‚ known as tailormades‚ were aimed at governesses‚ typists‚ and store assistants. Made of hard-wearing tweed‚ which did not show the dirt‚ tailor-mades were also worn by wealthier women for traveling.They were teamed with a blouse which could be changed and washed more often.
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Compare and Contrast the China and Japan Investment Environment: Market Opportunity for the Body Shop [pic] Professor: Dr. Andrew Staples Shuyuan‚ Huang [pic] Table of Contexts: 1. Introduction 2. The Body Shop Philosophy 3. Comparison Study on Determinants of FDI in China and Japan 4. Differences of Cosmetics and Toiletries Market of Japan and China 5. Market Entry Analysis in China
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Women’s Fashion in the 1920’s Fashion became a large influence on women in the 1920’s. This allowed women to become independent and free from the society. Many designers such as‚ Coco Chanel‚ Jeanne Lanvin and Salvatore Ferragamo have made an enormous impact on the evolution of women’s clothing. Styles of clothing have changed overtime‚ especially during the 1920’s era. During this time‚ hemlines became shorter‚ clothing was more revealing‚ women dressed freely and the sophistication and elegance
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