competitors (Tangs‚ Takashimaya‚ John Little‚ Keppel Club‚ Liang Court) Two attributes (Price & Quality)‚ (Service & Availability)...................................... 7 2. Integrated Marketing Communications Implementation................................................ 9 3. Recommendation of four new marketing mix developments. (Price‚ Place‚ Promotion‚ and Product).......................................................................... 11 A. References ................
Premium Marketing
RESEARCH PROPOSAL: Lack of an auditorium is a big problem in NSU Date : June 17‚ 2012 To : Mousume Akhter Flora (MkF) From : Md. Faridul Islam Subject: Proposal to do a research paper on the needs of the students from an auditorium of North South University Introduction: In student life every students want something special from their universities where they read. The main fact behind this reason is‚ so that they can show up their university as a different one from all other universities
Premium University Scientific method Marketing
7P’s Analysis of Burger king Product - It must provide value to a customer but does not have to be tangible at the same time. Basically‚ it involves introducing new products or improvising the existing products. Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts‚ offers and the like. Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels‚
Premium Customer service Place Supply chain management terms
AN OVERVIEW OF MARKETING AND THE MARKETING ENVIRONMENT AFFECTING MARKETING APPROACHES. 1. When going about developing a marketing approach‚ an organisation needs to look at several factors‚ these factors can affect an organisation directly and sometimes even indirectly‚ The external factors that Woolworths and Topshop would need to take into consideration would be firstly‚ the macro environment: like the political stability of the country‚ the socio-cultural‚ technical‚ legal‚ environmental
Premium Marketing Consumer protection Free market
A successful marketing plan has a number of components to it including a comprehensive pricing strategy. One business process that impacts the pricing strategy‚ and the overall marketing plan‚ is distribution—the method a business uses to get its product (or service) to the consumer. Here we look at intensive distribution and exclusive distribution. Although they are at opposite ends of the distribution spectrum‚ they will impact the company’s bottom line by using different approaches to market goods
Premium Marketing Distribution
ALEXANDER MCQUEEN Fashion Designer (1969 - 2010) ALEXANDER MCQUEEN (1969 - 2010) burst onto the fashion stage in 1992‚ courting controversy as headlines hailed him as the new enfant terrible. Though contentious and frequently misunderstood‚ he established the fashion label that is now internationally acclaimed and coveted without compromising his approach. From the start of his career McQueen has both shocked and delighted his audience with raw presentations often depicting bleak history and anarchic
Premium Design Haute couture Fashion
1) The four dimensions of a company’s product mix include width‚ length‚ depth and consistency. A) Width: The width of a company’s product mix refers to the number of product lines sold by the company. B) Length: The length of a company’s product mix refers to the number of total products or items in a company’s product mix. C) The depth of a company’s product mix refers to the total number of variations of each product. D) The consistency of a company’s product mix refers to how closely
Premium Length Marketing Real number
Unit 4.1 Business Environment Level 4 15 Credits Sample Assignment You are employed by the British Chambers of Commerce and you work for both the London and Coventry offices. As part of BCC support for SMEs they wish to produce some guidance that will be helpful to members who are considering setting up and/or expanding their business. Your remit is to research the organisational purposes of businesses‚ the national environment in which they operate and behave and the global factors
Premium Management Organizational studies Strategic management
PART 2 PEST ANALYSES: INTRODUCTION: PEST analysis means it is worried with the environmental influences on a business. And the structure of the business pattern One method of planning your business is to undertake a PEST analysis. PEST analysis involves looking at the Political‚ Economic‚ Socio-cultural and Technological factors that could affect your company. The identification of the influences of PEST is a manner useful to summarize the outside environment in which businesses function
Premium Economics Political philosophy Marketing
klkhgdishg CASE 1-1 Starbucks---Going Global Fast 1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. Ans. I think the controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product‚ price‚ place and promotion. The Starbuck’s name and image connect with millions of consumers around the globe. Internally‚ Starbuck’s is able to make adjustments
Premium Marketing Market