and Technological forces. These are known as PEST factors. 1 2 PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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Besides that‚ PESTEL analysis will also be taken into account not only as a remarkable tool to analyze business environment but also as a supportive technique to utilize SWOT analysis. Moreover‚ this essay will shortly touch upon the Tows matrix as a sophisticated upgrade
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Chanel’s marketing strategies and of its place in the Luxury market today. Methods of analysis include three theorical models that help to understand the complexity of Chanel business environment and its main resources. Those three models are: PESTEL‚ SWOT and 5 Porter’s forces. In this Report we find out that in period of economic crisis‚ luxury was seen as unnecessary and even selfish‚ Luxury Brands might have a bad reputation lately. It is extremely because of their manufactures in China
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ideas. To choose clothes is to define and describe ourselves. [Lurie ‚ The Language of Clothes‚ 1981] In all societies clothing is part of the culture. In current western society‚ pop culture reigns in fashion. All the way from couturiers like the Dior or de la Renta house in expensive boutiques‚ to designers like Calvin Klein and Tommy Hilfiger‚ names we see in department stores like Nordstrom and Meier and Frank. Clothing has evolved through the ages‚ and has made most of its artistic leaps in
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Using PESTEL Analysis in Strategic Planning For Non-Profits PESTEL is a method of analysing the impact a variety of factors may have on potential profitability of an organisation or industry. A macro environmental analysis technique‚ PESTEL analyses the impact that political‚ economic‚ socio-cultural‚ technological‚ environmental and legal factors may have on an industry’s profitability potential (Johnson‚ Scholes & Whittington‚ 2005). Within each major PESTEL heading‚ there are a variety of sub-factors
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Instyle Magazine Report Two weeks ago‚ I had the pleasure and great opportunity to meet Instyle magazine fashion editor who came to give a talk and small presentation and the following is what I gather from what Mr Alvin has shared.; Instyle magazine targets 25-40 years old middle to upper class women with the core target market being from 25-32 years old. The magazine consists of; * Fashion 45% - still life/products‚ fashion spreads/models‚ article/fashion feature * Beauty 25% -
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Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci Envy me and Jenifer Aniston Gucci Envy me and Amy Winehouse Christian Dior J’dore Christian Dior J’dore and Queen Latifah Christian Dior J’dore and Emma Watson 57 58 59 60 61 62 38 41 49 1 3 3 4 6 10 14 25 31 35 2 Acknowledgements: The completion of this research was because of supports from many people. The author would like to thank her supervisor
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secured with bobby pins. Style during the war was simple yet attractive. When the war ended fabrics and materials were available once again. France took the first step into the fashion world and introduced what was called “The New Look”. Christian Dior was the pioneer for “The New Look” which featured full-length skirts‚ waspy waists and soft shoulders. Dior’s new look was based on his want to let the curves of a female body be molded by the clothes. This look focused on a mature feel with a slight
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INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical
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Mongolia‚ of all places. "I like to see the reaction of the people in the shops‚" says the 61-year-old mogul in lightly accented but supple English. Dapper and slim‚ he wears a navy suit and matching tie made by his flagship fashion label‚ Christian Dior ( CHDRF.PK - news - people )‚ and handmade black loafers by Berluti‚ one of the lesser known but most exclusive of the 60-plus brands in his stable. "I also like to see the competition‚" he adds. "I am quite competitive. I want to stay ahead and increase
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