Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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Open/Close Source Open and Close source operation system seem to be the same the perform the same task in what a pears to be the same way. Other than this there is very little they have in common from the rights that they are distributed under to how they are and who they are developed by. Open source refers to the software-industry tradition of developing and sharing source code and standards‚ and of encouraging collaborative development. Often aligned with hacker culture‚ open-source software
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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1. Introduction 1.1. Overview Stress can have an impact on a student’s academic performance. Stress in individual is defined as any interference that disturbs a persons’ healthy mental and physical well being. It occurs when the body is required to perform beyond its normal range of capabilities. Stress is a common problem that affects almost all of us at some point in our lives. Learning to identify when you are under stress‚ what is stressing you‚ and different ways of coping with stress can
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A proteins secondary structure comes from the folding and coiling of the proteins polypeptide chains. A secondary structure can be a helix‚ or pleated sheet. Helix secondary structures is a coil formed together by hydrogen bonding‚ pleated sheets have two or more parts of the polypeptide chain lying beside one another. An overall shape of a
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it has been executed well‚ so I quite like it.” Nandu Narasimhan‚ executive creative director‚ Saatchi & Saatchi‚ North and Bangalore‚ praises the film: “From all that I have seen‚ Axe is a brand which stands apart in its communication. Set Wet‚ the brand‚ is compulsively portrayed as a ’sexy ’ brand. Axe‚ along with being sexy‚ also has a tinge of naughtiness to it. I think the ad would not have had that good an effect if a handsome hunk covered in chocolate had been used instead of the cute
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Boston. DOI 10.1515/bmt-2013-4182 EEGLAB – AN OPEN SOURCE MATLAB TOOLBOX FOR ELECTROPHYSIOLOGICAL RESEARCH Clemens Brunner1 ‚ Arnaud Delorme2 and Scott Makeig2 1 2 Institute for Knowledge Discovery‚ Graz University of Technology‚ Austria Swartz Center for Computational Neuroscience‚ Institute for Neural Computation‚ University of California San Diego‚ CA‚ USA clemens.brunner@tugraz.at Abstract: EEGLAB is a widely used open-source MATLAB toolbox for analysis of electrophysiological
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