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    Brand Equity

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    Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices

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    RESEARCH PROCESS AND SECONDARY DATA Secondary data: Data previously collected and assembled for some project other than the one at hand {text:list-item} {text:list-item} Can almost always be gathered more quickly and inexpensively than primary data But may be outdated or may not exactly meet the researchers needs Secondary data‚ or historical data‚ are data previously collected and assembled for some project other than the one at hand. Secondary data often can

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    Brand Placement

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    place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly

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    Smartphone Brand

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    [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution

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    Sources of Ethics

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    TABLE OF CONTENTS 1.0- JOHN STEINER AND GEORGE STEINER SIX PRIMARY SOURCES OF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable

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    Knowledge Management

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    Tata Consultancy Services (India) – Case study Name: Ayesh Perera Student id: s0223566 Assessment: Assessment 2_Case Study-Essay Course: Case study Knowledge Management Foundations Course no: COIT13233 Lecturer: Santoso Wibowo Due date: Week 10 Thursday (09-May-2013) Abstract The purpose of this essay is to answer the questions from the "Tata Consultancy Services (India)" case study on pages 253-255 of Jashapara (2011) The discussion includes advice regarding a strategic alliance

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    Energy Source

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    Energgy source Total installed electricity capacity (2010‚ Enerdata) : 1‚659 MW  - Hydroelectricity: 86% - Thermal 14% - Nuclear: 0% - Others: 0% Share of Total primary energy * 1717 kToe:  Oil: 53.3% Natural Gas: 0.4% Hydro: 28.2% Biofuels and Waste: 13.4% Geothrmal/ solar/ wind: 0.20% Coal and Peat: 4.4% *Share of TPES excludes electricity trade Albania utilises both diesel fuel and hydropower to generate electricity‚ with the latter being more significant and having a greater

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    Sources of Law

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    wnThere are four main sources of Irish law: 1) The Constitution 2) EU law 3) Statute law (including statutory instruments) 4) Common Law & case law precedent. 1) Constitution - see www.constitution.ie for text and some official publications 2) EU law - see www.europa.eu (I’m not sure if that is the exact text but you can google) for EU laws 3) Statute law - see www.irishstatutebook.ie & www.oireachtas.ie 4) Case law & precents - see text books on Irish law or go to www.courts

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    Source Evaluation

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    Source Evaluation: Patient Informatics Introduction Frequently in healthcare valuable time‚ finances‚ and resources are spent due to the lack of communication and accessibility of patient information. This waste of resources comes in the form of unnecessary testing‚ because a similar test had been completed at another facility; and unnecessary questions that could have already been answered‚ such as allergies and confounding health issues. This reduction in efficacy is manifests in higher than

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    Brand Marketing

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    of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of

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