What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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“Teaching ICT in secondary School Introduction ICT an acronym for information and communications technology. ICT was introduced in the national curricula of England and Wales in 1999 to define a set of tools used to process and communicate information. The processing and communicating of information has become ubiquitous at the heart of teaching and learning and as such ICT is central to effective secondary school education. This feature gives ICT a unique status in the secondary school curriculum
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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A Critical Analysis of “Knowledge is Power” 1. Introduction The claim of “Knowledge is power”‚ made by Francis Bacon‚ has been universally well known. Originally‚ it was proposed to stress the importance of knowledge in science and an academic spirit because human were experiencing a major scientific revolution at that time and information technology is not as developed as now to spread knowledge. Now it has been recognised by a much wider range of fields. An interesting question is what
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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CURRICULUM VITAE UTTAM SARKAR Ref: Mr.Atanu Panchanan CEO Kranti Service & Engineering Works‚ATPS‚GMDC CAREER OBJECTIVE: Intend to build a career with leading corporate of hi-tech environment which will help me to explore myself fully and realize my potential. Willing to work as a key player in challenging and creative environment. PROFESSIONAL EXPOSURE: 1. Currently working as an Executive Engineer(Operation) in Flair Strainers & Filters since
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TERM SOURCES OF FINANCE There are various sources available to meet short term needs of finance. The different sources are discussed below: 7.1 Trade Credit: It represents credit granted by suppliers of goods‚ etc.‚ as an incident of sale. The usual duration of such credit is 15 to 90 days. It generates automatically in the course of business and is common to almost all business operations. It can be in the form of an ’open account’ or ’bills payable’. Trade credit is preferred as a source of finance
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Week 2 Sources of Finance 1) Introduction It was explained in week 1 that this week’s lectures will focus primarily on institutions that provide finance. Finance has been defined by Chadwick and Kirkby (1995‚ p 38) in their book Financial Management (first edition‚ publisher Routledge) as a “system of costs and risks”. As we will see throughout the course‚ the notion of risk from an investor’s point of view is related to whether there is the accrual of the financial returns that are anticipated
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The wella brand We unite people who are passionate about hair‚ in the quest for moments of hair triumph. For us‚ it ’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate‚ inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be‚ the stylist our creator‚ and the consumer our muse. With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise
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Dessertation On Evaluation of the Sources of Finance in the Readymade Garment Industry of Bangladesh Supervised by: Md. Rabiul Islam (Rabi) Assistant Proffessor Deparment of Business Studies Prepared by: Md.Golam
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