MSc Computerised Applications in Accounting Title Discuss the impact of the introduction of a Knowledge Management System within a London Based International Law firm Written By: Randolph Nairn Student Nº: M217307 Contents Abstract Chapter 1 Introduction 1.0 Introduction 1.1 Confidentiality 1.2 The Firm 1.3 The firms Services 1.4 Recent Developments 1.5 Introduction Summary Chapter 2 - Research Methodology 2.1 Research Philosophy
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is contained in books." Compare and Contrast knowledge gained from experience with knowledge gained from books. In your opinion‚ which source is more important.? And Why? Explain with some real examples. By Payal Gupta (blog: http://mixwritings.blogspot.in) It is an old cliche that experience is a good teacher as compared to books. I agree with it. It can be a question of dilemma whether to prefer books or experience as a good source of knowledge. No doubt books explain us the concepts about
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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The Tree of Knowledge It is important for society to find a reliable source of knowledge‚ as it is a powerful factor which helps society to attain success. As a good example of the significance of knowledge for society‚ the Tree of Knowledge from the Garden of Eden represents‚ not just a source of absolute knowledge‚ but how desperately human nature seeks that perfect source. However‚ the Tree of Knowledge does not exist in the real world. Thus‚ society is facing a problem of finding the most effective
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A Definition of Open Source Open source technology is defined as the production and development philosophy of allowing end users and developers to not only see the source code of software‚ but modify it as well. The Linux operating system is a one of the best-known examples of open source software technology. Pros and Cons of Open Source for Developers From a developer’s point of view‚ open source technologies provide a platform on which to build custom solutions. Rather than develop‚ say
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