Brand 1: Coca-Cola Coca-Cola overview “In 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid and‚ when it was done‚ he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper
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Documenting Sources Elizabeth Estrada COM/150 12/1/12 SOURCES: 1.) "The inspiration really was Advertising Week‚ we love advertising and popular culture‚ and we wanted to build a community of people to share their thoughts about pop culture.” (McCale‚ 2004) 2.) According to Lucinda Waltrous‚ “Advertising began in 1841 by Volney B. Palmer‚ it wasn ’t until the 20th century that advertising agencies began to offer a full spectrum of services ranging from branding
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Source of capital: Capital is the basic needs of organisation; it is needed in every step of business‚ from buying raw materials to selling their goods. To maintain this capital‚ business needs to identify and allocate their proper source of finance. The place where the business gets their funds from is called their source of capital. The business have two different source of finance‚ internal source (for ex: retained profits‚ sales of existing assets‚ cut down stock level‚ etc) and external sources
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Legal structure of the business Different businesses depending on their legal structure are able to obtain different sources of finance easier than others. For example a larger company may be able to obtain a loan easier than a smaller business. I will now go on and look at the different legal ownerships are and talk about their financing. Sole traders A sole trader is usually owned and controlled by one person. Small businesses such as sole traders are usually financed by the owner’s own personal
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Sources of Motivation To be motivated‚ according to Arthur Schopenhaur‚ is to be moved into action. This definition of motivation implies that there must be someone‚ something‚ or some internal drive that propels one into action (Deckers‚ 2005). Therefore‚ any action committed by an organism is induced by either internal motives or environmental incentives. Driven by motives‚ a person will work to achieve positive incentives and to try to avoid negative ones. An incentive is the reward or aversive
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ways does the biological constitution of a living organism determine‚ influence or limit its sense perception? B) If humans are sensitive only to certain ranges of stimuli‚ what consequences or limitations might this have for the acquisition of knowledge? Ans-A- The biological constitution of a living organism has a mammoth influence on the sense perception of an organism. The biological institution of an organism can even enhance or degrade the level‚ degree and method of sense perception by an
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Name: Hafsah Class: Lower 6 Subject: Business studies Sources of Finance * Why do businesses need finance? * Types of finance * Internal sources of finance * External sources of finance * Factors to be considered when choosing sources of finance Sources of finance Finance: Finance is the study of how investors allocate their assets over time under conditions of certainty and uncertainty. A key point in finance‚ which affects decisions‚ is the time value of money
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VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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SOURCES OF SHORT TERM FUNDS Referring to any investment‚ financial plan‚ or anything else lasting for one year or less. Short term investments and financial plans usually involve less uncertainty than long-term investments and financial plans because‚ generally speaking‚ market trends are more easily predictable for one year than for any longer period. Likewise‚ short-term financial plans are more easily amendable as a result of the short time frame. Short-term financial plans usually involve investing
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Brand ambassadors Brand Ambassador is someone that represents a particular brand in a positive manner and carries the brand message out to the public. The Brand Ambassador position has become more universal as an official job because brand ambassador can help to promote the brand and where many people can discuss the brand. (Ron McDanie‚ 2009) Due to this‚ it may also help to increase the image of the products of the company. Adidas could be considered very successful by using this type of strategy
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