Vision for the future * Create Brand awareness of Earthsprite * Create the awareness of alternative 100% premium natural skincare at affordable price. Business goals/mission • Becoming well known for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide Australian consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint. Business philosophies/identity
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Luxury Segment Women 35-65 years old Upper Scale Social background Live in major cities in Greece‚ urban environment Both single & married •Soap-Lotion-Hydration products‚ Sophisticated Hydration‚ • • Anti-aging‚ Suncare Focus on Skincare & fragrances (less in makeup) Middle to high Pricing • DEMOGRAPHICS •Lower Competitive Pricing Dynamic & Career driven (or their husbands) •In Store service promotion & consultation‚ Intensive in store promotion & Like & follow
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Jenny Liu FAS 109 – 14.00 03 December 2007 Essay: Artemis Goddess‚ Victorian Corsets‚ and Its Contemporary Revivals “Fashion has always had a love affair with history‚ old themes worn as new details.” - Judith Clark‚ curator of the Spectres exhibition at the V&A. Although costume and fashion are too often considered the same‚ they are two different concepts. Costumes are in history and set as a foundation for revival and contemporary fashion. It expresses the way of
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ASSESSMENT STUDENT DETAILS Student Name JITENDER AKKARI Student ID No. S10928 Group No. 27 Date of submission ASSESSMENT DETAILS Unit Code BSBADV507B Unit Name/Title Develop a media plan Assessment Task No 1 Assessment Name/Title Define media requirements Qualification Advanced Diploma of Marketing ASSESSOR DETAILS Assessor Name ANIL DON Table of Contents Report of Media Requirements 1 1. Introduction 1 2. The target audience 1 3. Customer profile 1 4. Market factors 2 5. Creative
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a more sophisticated level. Followed up by a number of control procedures and marketing research this would ensure the desired image and sales are achieved. Situational Analysis Internal Analysis Himalaya Herbals is one of Australia’s leading skincare and cosmetics retailers. The corporate culture is one that reflects commitment to the environment and has been described as being "in harmony with ideologies and environmental issues of the 1900’s." Current objectives include establishing the company
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Group’s total turnover in this country is generated by L’Oréal Paris‚ making it the company’s largest division in the UK. Today there are strongly established L’Oréal Paris brands across all of the key areas of the beauty market‚ including the Plnitude skincare range‚ Elvive haircare and Studio Line styling products. Other brands include L’Oréal Paris Colour Cosmetics‚ Elnett‚ Rcital‚ Excellence‚ Fria‚ Perfect Blonde‚ Open‚ Casting and L’Oréal Kids. Consumer products The Consumer Products Division in
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overall goals that we want to obtain with our mixture are to promote more that just a razor‚ Gillette now offers a variety of skincare and hair products to men that are more in tune with their appearance. The Promotional Mix will have emphasis on multi prospects of advertising‚ public relations‚ personal selling‚ and sales promotion. Advertising With our skincare‚ hair care‚ and body wash‚ we have determined our objectives are multitudes of awareness to the normality of a metrosexual male
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Fashion is a term used to describe a style of clothing worn by a range of people. Fashion design is considered to have started in the nineteenth century with Charles Frederick Worth. Although the purpose of clothes is to protect the body from the environment‚ it also reflects our personality religion‚ social status and martial status. Fashion varies dramatically all over the world‚ for instance the Indian woman wears much more conservative‚ traditional garments compared to the British woman where
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and innovations were introduced to America. When World War I came about‚ people had to sacrifice their clothing for the men at war and they dressed more conservative. Christian Dior changed all of that when he came out with the "New Look." This look consisted of draped gowns with a lot of fabric being used. What Christian Dior was basically saying was that we should not have to sacrifice how we dress. In the 20th century‚ new synthetic fibers were invented‚ making new fabrics come to life like rayon
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Care consumer’ (2010)‚ accessed at http://academic.mintel.com Mintel ‘Colour Cosmetics’ (2012)‚ accessed at http://academic.mintel.com Mintel’ Consumer lifestyles in the United Kingdom’ (2011)‚ accessed at http://academic.mintel.com Mintel ‘Facial Skincare’ (2012)‚ accessed at http://academic.mintel.com O
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