where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the "Skinsimple" brand name. Stratergies: When promoting a brand‚ companies sometimes choose to follow a multiproduct branding strategy‚ similar to automakers Ford and Toyota. In this regard‚ a company’s name is an umbrella
Premium Brand Branding Brand management
Summary of Individual Presentation IB091 袁齐琦 20090301258 Introduction: Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora provides a broad range of product categories including skincare‚ color‚ fragrance‚ body‚ smilecare‚ and haircare‚ in addition to Sephora’s own private label. It operates approximately 1‚300 stores in 27 countries worldwide. It has offline stores as well as a 24-hour online store. Sephora in China: 1. A brand new way
Premium Cosmetics Retailing Department store
medicinal‚ it is used for treatment of various kinds of diseases. Health benefits of aloe vera include aiding ones digestion‚ boosting the immune system‚ treating internal inflammation and burns‚ respiratory disorders‚ treating diabetes‚ dental health‚ skincare‚ etc. In fact‚ the use of aloe vera for joints pain relief known to the medical world since a long time. All the medicinal properties of aloe vera are mostly found in its inner layers made up of thick viscous gel. After removing the outer layers
Free Immune system Digestion
by Sensi. Its reliable quality and value delivery had earned it a lot of respect in the market. Golden Glow equity was such that Sensi was known as the Golden Glow Company. Indeed‚ the brand name Golden Glow denoted purity‚ reliability‚ and gentle skincare. In 1994‚ Sensi UK increased its stake in the Indian subsidiary to 51%. Within
Premium Marketing Brand
eyeliner‚ hydrating‚ water-soluble‚ no greasy residue. I’ve finally had the opportunity to try it‚ so let’s see if it lived up to its claims. First‚ I have to admit a mistake that I made...not reading the directions. When you’ve been around makeup and skincare as long as I have‚ you think you know how everything works - wrong! When I first tried DHC Deep Cleansing Oil‚ I put some on a cotton ball and attempted to wipe the makeup off my face. My makeup hardly budged and the oil just soaked into the cotton
Premium Skin Cosmetics Human skin color
toxins that could lead to cancer‚ blood clots‚ and even atherosclerosis. Green tea has also been proven helpful to people who suffer from diabetes‚ heart disease‚ high cholesterol and blood pressure‚ Alzheimer’s and Parkinson’s‚ as well as even skincare and tooth decay. Green tea is a powerful supplement that has an incredible range of uses and benefits. It is a great tool for improving your personal nutritional health and it is easily available in both the traditional drink and the supplemental
Premium Green tea Catechin Antioxidant
The term costume jewelry dates back to the early 20th century. It reflects the use of the word "costume" to refer to what is now called an outfit. Originally‚ costume or fashion jewelry was made of inexpensive simulated gemstones‚ such as rhinestones or lucite‚ set in pewter‚ silver‚ nickel‚ or brass. Today’s modern costume/fashion jewelry incorporates a wide range of materials. High end crystals‚ cubic zirconia simulated diamonds‚ and some semi-precious stones are used in place of precious stones
Premium Modernism Art Art Nouveau
The Mini Cooper Company once raised a question: if Mini is not a car‚ what will it be? Although the brand didn’t know what kind of answer it would receive‚ the question caught consumers’ eyes and the replies helped the company to identify and satisfy customer demand. Apparently‚ marketing circumstance is complex and consumer psychology is hard to touch. Thus brand managers take great time and effort to resonate consumers‚ so as to promote consumption. For example‚ displaying advertisements on TV
Premium Gender Coca-Cola Television advertisement
ARMANI INTRODUCTION: Giorgio Armani‚ 74‚ is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani‚ today stands as one of the few remaining independent‚ privately-owned companies in its sector‚ with a proven business
Premium Armani Giorgio Armani Brand
crore. Though just over 2% of the country’s Rs 3‚000-crore skin care market‚ the anti-aging segment is the fastest growing at 93% year-on-year. The anti-aging market in India has tremendous potential and is the fastest growing segment in the skincare market. At approximately 2 per cent of the overall skin category‚ it has doubled in the last three years. Anti-aging cosmetics include products as diverse as anti-aging eye creams‚ facial creams‚ face lotions and day and night creams. Consumers
Premium Marketing Skin Human skin color