Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique‚ open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare‚ color‚ fragrance‚ body‚ and haircare‚ in addition to Sephora’s own private label. Today‚ Sephora is not only the leading chain of perfume and cosmetics stores in France‚ but also a powerful beauty presence in countries around the world. To build
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LVMH Passionate about creativity ANNUAL REPORT 2010 CONTENTS 02 CHAIRMAN’S MESSAGE 06 FINANCIAL HIGHLIGHTS 08 INTERVIEW WITH ANTONIO BELLONI : THE AUTHENTICITY OF OUR BRANDS LINKING HERITAGE AND MODERNITY 10 CORPORATE GOVERNANCE 12 THE LVMH SHARE 14 REVIEW OF OPERATIONS 16 24 32 40 46 Wines & Spirits FASHION & LEATHER GOODS Perfumes & Cosmetics Watches & Jewelry SELECTIVE RETAILING 52 SUSTAINABLE DEVELOPMENT 54 Exchanging‚ sharing‚ moving forward 55 Human Resources LVMH
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Introduction of the case: De Cesare‚ president of Max Factor Japan and GLT member on the Beauty Care GBU‚ is to present an analysis of SK-II’s potential to become a truly global brand. There are 3 alternatives for SK-II’s global strategy: To build on the brand’s success in Japan‚ tap into China‚ or expand SK-II into Western Europe. If P&G chooses to focus on Japan‚ it is possible that they might achieve national brand recognition. However‚ to become a truly global brand‚ it is necessary that
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through the pages of Cosmopolitan‚ I came across three advertisements that caught my eye‚ all of which attempt to convince female consumers into purchasing perfume. Two of the print ads include perfume by Dior‚ while the third contains perfume by Chanel. According to two different blogs‚ Chanel and Dior are one another’s greatest rivals when it comes down to their perfume lines because they are of similar quality (botoblog.com and fragrantica.com). Both designers started off their fashion careers in
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chosen: Miss Dior Cherie. Marketing plan Designer Dior has 84 perfumes in its fragrance base. Dior is an old perfume house. The earliest editions originate from 1947 and the newest ones from 2009. Christian Dior (the owner) is engaged in the production and sale of luxury goods. The group operates through three companies: Christian Dior Couture (wholly-owned)‚ Financiere Jean Goujon (wholly-owned) and Louis Vuitton Moet Hennessy (LVMH)‚ in which the group holds a stake of 42.5%. Christian Dior markets
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Company Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop)
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The New Look In February 1947‚ Christian Dior introduced the first major postwar collection‚ called the "Corolle Line"‚ which was later renamed the "New Look" by American journalists in Life Magazine (Fashions of the 1950 ’s: The "New Look). Dior was over the harsh utility style clothes and their masculine characteristic. With the "New Look"‚ most recognizable by its curvy shape and line‚ Dior started the fashion revolution away from the wartime mode (Fashions of the 1950 ’s: The "New Look)
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LV M H 2002 ANNUAL REPORT 2002 laying the foundations for long-term prosperity by Bernard Arnault SUSTAINABLE DEVELOPMENT meeting the challenge with confidence and responsibility TRADES strong growth of star brands‚ increase in market share INNOVATION research and creativity enhance the successes of the Group. PASSIONATE ABOUT CREATIVITY PASSIONATE ABOUT CREATIVITY TABLE OF CONTENTS CHAIRMAN’S MESSAGE 02 04 06 A COHERENT UNIVERSE FINANCIAL HIGHLIGHTS
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corporation LVMH Headquarters – Paris‚ France Founded in 1946 by designer Christian Dior Owned by luxury goods corporation LVMH Headquarters – Paris‚ France Founded in 1909 Gabrielle "Coco" Bonheur Chanel French privately held company owned by Alain Wertheimer and Gerard Wertheimer Headquarters – Paris‚ France In Romania – distributed by Niran Co Products In Romania – distributed by Christian Dior Romania In Romania – distributed by Cosrom Cosmetics 2006 2008 2009 2010
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