January 2013 Markets‚ Marketing and Strategy Report MMS Report‚ 1 January 2013 Markets Marketing and Strategy Report Executiv summary : This report provides an analysis and evaluation of Chanel’s marketing strategies and of its place in the Luxury market today. Methods of analysis include three theorical models that help to understand the complexity of Chanel business environment and its main resources. Those three models are: PESTEL‚ SWOT and 5 Porter’s forces. In this
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LUXURY COLLECTION FOR WOMEN | | |FM NO. |PRICE |INSPIRED BY |DESCRIPTION | |FM 287 |Php 1100.00 |Jasmin Noir – Bvlgari |Tempting aroma of tonka beans‚ Chinese liquorice‚ ambergris‚ almond tree and jasmine. | |FM 290 |Php 1100.00 |Sensuous
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Booming. The word brings to the mind an image of prosperity and strength‚ perfectly describing the post-World War II era. The economy is booming: people are making money after the war. The land is booming: buildings are being built and cities are expanding. The population is booming: celebration of the end of the war led to the infamous “Baby Boomers”. This is the 1950s‚ the Boom Generation. In this flourishing time‚ it is not surprising that people had money to spend on themselves and their hobbies
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For the exclusive use of M. IRTIS CASE: SM-123 DATE: 03/17/04 LVMH IN 2004: THE CHALLENGES OF STRATEGIC INTEGRATION The correct strategy is to know where a particular brand is headed and the managers and teams of each brand must imagine that. Then‚ we watch what is done at the group level and we extract a number of learnings: what are the businesses to acquire‚ where do we have to invest to develop this or that brand to benefit the group as a whole. —Bernard Arnault‚ Chairman and CEO
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Court Monday. The suit was filed last year‚ when Swiss watchmaker Raymond Weil claimed that Theron had worn a Christian Dior watch during a press event in 2006‚ despite being paid "substantial funds" to exclusively wear Raymond Weil timepieces during the time in question. The contract was allegedly breached during a press event in 2006 when Theron was wearing a Christian Dior watch even though the contract required her to exclusively wear Reimond Weil watches. The contract between Theron and Reimond
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of the biggest goals of brands is to be talked about. And celebrities help them because they make very often the headlines all over the world. Indeed‚ Dior and Chanel have been competing for some years regarding the one who has the most famous and admired celebrity endorsers. As Chanel chose Nicole Kidman to advertise Chanel n°5 few years ago‚ Dior chose Charlize Theron for J’adore. Both are gorgeous women with an international positive reputation. A lot of women perfume customers know them and consider
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ideas. To choose clothes is to define and describe ourselves. [Lurie ‚ The Language of Clothes‚ 1981] In all societies clothing is part of the culture. In current western society‚ pop culture reigns in fashion. All the way from couturiers like the Dior or de la Renta house in expensive boutiques‚ to designers like Calvin Klein and Tommy Hilfiger‚ names we see in department stores like Nordstrom and Meier and Frank. Clothing has evolved through the ages‚ and has made most of its artistic leaps in
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EXECUTIVE SUMMARY 3 Concept Eyes‚ better known as 3CE‚ is a powerful well known cosmetic brand in Korea. The vibrant pop colors of 3CE lipsticks has been regularly featured in many Korea dramas such as the most current and talked about‚ My Love From The Star‚ featuring actresses‚ Gianna Jun and Yoo In-Na. We have come out with many different ways to bring about brand awareness with launching of the new store in Singapore. We will be having the 3CE prelaunch VIP party at the store. I.T group
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Instyle Magazine Report Two weeks ago‚ I had the pleasure and great opportunity to meet Instyle magazine fashion editor who came to give a talk and small presentation and the following is what I gather from what Mr Alvin has shared.; Instyle magazine targets 25-40 years old middle to upper class women with the core target market being from 25-32 years old. The magazine consists of; * Fashion 45% - still life/products‚ fashion spreads/models‚ article/fashion feature * Beauty 25% -
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Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci Envy me and Jenifer Aniston Gucci Envy me and Amy Winehouse Christian Dior J’dore Christian Dior J’dore and Queen Latifah Christian Dior J’dore and Emma Watson 57 58 59 60 61 62 38 41 49 1 3 3 4 6 10 14 25 31 35 2 Acknowledgements: The completion of this research was because of supports from many people. The author would like to thank her supervisor
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