secured with bobby pins. Style during the war was simple yet attractive. When the war ended fabrics and materials were available once again. France took the first step into the fashion world and introduced what was called “The New Look”. Christian Dior was the pioneer for “The New Look” which featured full-length skirts‚ waspy waists and soft shoulders. Dior’s new look was based on his want to let the curves of a female body be molded by the clothes. This look focused on a mature feel with a slight
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Mongolia‚ of all places. "I like to see the reaction of the people in the shops‚" says the 61-year-old mogul in lightly accented but supple English. Dapper and slim‚ he wears a navy suit and matching tie made by his flagship fashion label‚ Christian Dior ( CHDRF.PK - news - people )‚ and handmade black loafers by Berluti‚ one of the lesser known but most exclusive of the 60-plus brands in his stable. "I also like to see the competition‚" he adds. "I am quite competitive. I want to stay ahead and increase
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and is recognized in the fashion world as a “period of transition”. The whole 1950’s decade of fashion was very diverse. During this time stand-up collared shirts‚ dresses‚ blouses‚ and skirts were most common. In the early 1950s‚ women wore fitted Dior dresses while others preferred dresses that didn’t have a waistline; sack dresses. Now if we look at fashion
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The evolution of sex imagery in French advertising Table of contents Abstract 3 Methodology 3 Introduction 5 I. “Chic Porn”: The marketing trend 7 Sex imagery is essentially used by luxury brands 7 Chic Porn is raised in a socio-cultural context 8 A strategy which draws the attention 10 II. A particular marketing method 12 2.1. A will of renovation of the brand image 12 A. What is a brand image? 12 B. How brands use Chic Porn to renovate their brand image? 13 2.2. Cause the desire
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Fashion is a term used to describe a style of clothing worn by a range of people. Fashion design is considered to have started in the nineteenth century with Charles Frederick Worth. Although the purpose of clothes is to protect the body from the environment‚ it also reflects our personality religion‚ social status and martial status. Fashion varies dramatically all over the world‚ for instance the Indian woman wears much more conservative‚ traditional garments compared to the British woman where
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and innovations were introduced to America. When World War I came about‚ people had to sacrifice their clothing for the men at war and they dressed more conservative. Christian Dior changed all of that when he came out with the "New Look." This look consisted of draped gowns with a lot of fabric being used. What Christian Dior was basically saying was that we should not have to sacrifice how we dress. In the 20th century‚ new synthetic fibers were invented‚ making new fabrics come to life like rayon
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16 Key Luxury Brand Distributors A round up of sixteen of the most prominent luxury goods distributors‚ including Bosco di Ciliegi‚ Bluebell‚ Swiss Prestige and Chalhoub Group. Despite their inherant focus on brand control‚ luxury manufacturers have commonly relied on local distributors to introduce products to new markets‚ acknowledging that whilst they might know what is best for their brand communications‚ design and development‚ they may not necessarily understand local cultures‚ retail climates
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SWOT and Financial Analysis of Selfridges Selfridges PLC has four stores‚ one of which is the second largest in the UK. The essay will evaluate the key facts about the company and why they are important. This essay will cover the financial performance‚ marketing strategy and a SWOT analysis for Selfridges. The company is well known and unique because of its history and how it currently operates. SWOT is an acronym for strengths‚ weaknesses‚ opportunities and threats. By analyzing the four
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Snigdha Singh (n8779171) KFB210: Fashion and Costume in Film Assessment: 1 “A good costume must be material enough to signify and transparent enough not to turn its signs into parasites.” (Barthes Roland‚ 1972 pg 5) That is exactly what is portrayed in Marilyn Monroe’s white halter dress in “The Seven Year Itch” (1955) directed by Billy Wilder. The movie revolves around Richard Sherman (Tom Ewell)‚ an employee at an advertising company who resolves to eat healthy food‚ and quit smoking
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and influential the great year of ‘55 was. To continue‚ designers also made a huge impact in the fashion world: “the greats of fifty-five- Dior‚ Balenciaga‚ Balmain‚ Jacques Fath” (“Fifties Style Will Always be in Vogue” 1). These designers started high fashion in the streets; impacting fashion forever considering w still see these designers work today‚ “Dior‚ with John Galliano at the helm‚ continues to define what everyone wears‚ right down to the high street” (“Fifties Style Will Always be in
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