Brand and Product Overview LVMH‚ being a huge conglomerate‚ does operate in a different luxury markets‚ offering variety of products for their customers. The whole LVMH group is focusing on items that would be demanded by high-income customers. According to Pan & McCauley (2005) brands played an important role in the luxury industry‚ as buyers in this segment bought not only the product but also its associated values in terms of class-consciousness‚ emotional and artistic appeal‚ a unique design
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Loewe‚ Berluti‚ StefanoBi‚ Kenzo‚ Marc Jacobs‚ Fendi‚ Emilio Pucci‚ Rossimoda‚ Thomas Pink and Donna Karan. Perfumes and Cosmetics: LVMH is a major world player in the Perfumes and Cosmetics sector with the large French houses Parfums Christian Dior‚ Guerlain‚ Parfums Givenchy and Parfums Kenzo. In addition to these world-renowned brands‚ this business group also includes BeneFit and Fresh‚ two young‚ high growth American cosmetics companies‚ the prestigious Italian brand Acqua di Parma‚ Parfums
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Fashion is always something every person has their own opinion about. She likes this‚ he hates that or a whole group of people like one particular item and it becomes a trend. No matter what peoples’ opinions are‚ most trends seem to circulate back into style every once in a while. Skinny jeans‚ sagging‚ and pencil skirts are fashion trends we can all say we run into at some time or another whether wearing them or seeing them on others. Skinny jeans have been around since the 1950’s‚ most popular
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We live in an enthralling world and even more enthralling society. From the moment we wake up until the moment we go back to our beds‚ we avail of media. At the end of the day‚ you avail of the latest news from your television and crave for your favorite music over the radio and even log on to be connected to the rest of the world through the World Wide Web. Our society is becoming more and more capable of being constantly informed‚ entertained‚ and connected to the other individuals at the click
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Paris‚ has been built into a worldwide‚ billion dollar company with the help of Bernard Arnault‚ “the pope of fashion.” Arnault said of LVMH‚ “We are here to sell dreams. When you see a couture show on TV around the world‚ you dream. When you enter a Dior boutique and buy your lipstick‚ you buy something affordable‚ but it has a dream in it.” The companies that today comprise LVMH focused on prestige rather than profit‚ being family run enterprise‚ and this prestige continued throughout the decades
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you where successful as a designer‚ the consumer wanted to wear whatever the designer made. What the designer made‚ became fashion. Looking at 1947‚ when Christian Dior invented the new look‚ people where used to other types of fashion during the World War II. Utilitarian and frugal styles dominated the period of the war‚ but Christian Dior decided to make a difference for women in that time. He had the “direct‚ unblushing plan to make women extravagantly‚ romantically‚ eyelash-battingly female.”1 After
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of products such as make up‚ skin care‚ fragrance‚ bath/body‚ hair‚ tools/ accessories. They also sell men’s products. These brands include Sephora’s own brand—Sephora collection and other brands from different companies around the world such as DIOR‚ YSL‚ BENEFIT‚ and ORIGINS etc. Multiple brands can reach different types customers’ requirements. In other side‚ Sephora has a special product that is beauty and trendy service. For example‚ customers can get professional makeup‚ have hair styled
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Cognac and Spirits branch. The Fashion and Leather Goods group includes Louis Vuitton‚ Kenzo and Rossimoda among others. LVMH is present in the perfume and cosmetics sector through the French Houses Christian Dior and other brands. Watches and Jewellery sells such products as TAG Heuer‚ Zenith‚ Dior Watches‚ Chaumet and Fred‚ among others. Selective Retailing businesses operate in two segments: travel retail and the selective retail concepts represented by Sephora and Le Bon Marche. In September 2013
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GOVERNANCE STRUCTURE The Board of Directors is the strategy body of LVMH Moët Hennessy - Louis Vuitton SA. The competence‚ integrity and responsibility of its members‚ clear and fair decisions reached collectively‚ and effective and secure controls are the ethical principles that govern the Board. The key priorities pursued by LVMH’s Board of Directors are enterprise value creation and the defense of the Company’s interests. LVMH’s Board of Directors acts as guarantor of the rights of each
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1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH‚ which is originated from France‚ can benefit from some privileges of France: Country of Origin: ¡§Made in France¡¨ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best textiles
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