1. Origami and its evolution Origami is derived from Japanese word ‘oru’ (to fold)and ‘kami’ (paper). 1.1 History Paper was first invented in China and was brought to Japan in the sixth century . Paper was a luxury‚ available to very few. Paper folding was hence strictly limited for ceremonial purposes‚ which were mostly religious in nature. By the Edo period (1603-1868)‚ paper folding in Japan had become recreational as well as ceremonial‚ often featuring multiple cuts and folds. It came
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BRAND PERSONALITY & CONSUMERS Brand personality is the way a brand speaks and behaves to its consumers. A brand’s personality is like a set of human characteristics that one would associate with the brand‚ which allows their consumers to relate. Customers are more likely to purchase a brand if its personality is similar to their own as it gives the opportunity for consumers to make a connection with a particular brand. A brand’s personality stems from a companies understanding of their market
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some work to do‚ it emerged from the revamp looking younger‚ sharper and more fashionable‚ and is about to start expanding again. Even Laura Ashley is in on the act‚ having appointed Alistair Blair – who previously worked with Lagerfeld‚ Givenchy and Dior – as its design director. ‘I walked into the store‚ saw the cut and quality of the clothes and thought‚ “This is so un-high street. I cannot believe how good these clothes are‚”’ marvelled Joan Rolls‚ a ‘fortysomething former Vogue staffer’‚ in The
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Introduction of the case: De Cesare‚ president of Max Factor Japan and GLT member on the Beauty Care GBU‚ is to present an analysis of SK-II’s potential to become a truly global brand. There are 3 alternatives for SK-II’s global strategy: To build on the brand’s success in Japan‚ tap into China‚ or expand SK-II into Western Europe. If P&G chooses to focus on Japan‚ it is possible that they might achieve national brand recognition. However‚ to become a truly global brand‚ it is necessary that
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SOPHIE MARTIN PARIS SALES AND INVENTORY SYSTEM BY: RICHARD JOHN TAN RENE FRANCIS JOHN JESENA MIGUEL ANTONIO DE LEON CHAPTER 1 The Problem and Its Background Introduction: Sophie Martins which is located at #202 Sophie Office Pantalan Street Caniogan Morong Rizal. Sophie Paris’ journey to success is fuelled by hard work‚ exceptional skills‚ supreme talent‚ strong motivation and pure guts. Encouraged by the strong acceptance in the Indonesian market and nearly saturating the population
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Magazines surviving the technology era Almost all of us can say that we have read or skimmed through at least five magazines in our lifetime‚ if not hundreds or thousands of magazines. With an unimaginable variety how could one not? Magazines started its wild journey in 1741 with Benjamin Franklin and Andrew Bradford publishing “General Magazine” and “American Magazine” both of which were America’s first magazines. Both of these magazines were very general magazines but soon led to the concoction
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Over the decades‚ women have used fashion to assert their identity and advocate for equality. In the late 1800s and early 1900s‚ the flapper style became more widespread. Shorter hemlines‚ loose silhouettes‚ and dropped waistlines symbolized women’s liberation. Fashion emphasizes comfort and practicality‚ pushing women’s rights and departures from constraints on previous fashion styles. Additionally‚ women started to embrace more of an androgynous style‚ challenging the traditional notions of femininity
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Trusha Agashi Professor Rebekah Starnes English 252 January 24‚2011 Despondently Ever After… In the familiar more traditional version‚ Cinderella is a poor maid girl that‚ with the help of fairy godmother‚ gets a chance to meet prince charming. They fall in love‚ get married‚ and live happily ever after‚ and then what? What is a happily ever after? Is this even a realistic thought? In the dark comedic poem Cinderella‚ Anne Sexton forces the reader to examine this question. Utilizing literary
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Heather H. Evans (H.E.) graduated from Harvard Business School in June‚ 1983. She showed considerable interest in the fashion industry‚ having some background in this area. She was a fashion model from 1975 through 1979 and‚ in the summer of 1982‚ she worked for Jackie Hayman‚ Inc.‚ as an assistant to the President of this young firm that manufactured designer clothing. An additional valuable asset was that she worked as a financial analyst for Morgan Stanley & Co‚ Inc. from 1979 through 1981 dealing
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Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality‚ international branded cosmetic products are expected to do better due to good brand image‚ brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France‚ Japan‚ the United Kingdom and Germany is getting stronger. Perfume
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