Student name: Peiji Zhou Student number: 10344206 Content page: Lookbook and range building-------------------P 3 Shop report-----------------------------------P 7 Luxury brand---------------------------------P 9 Ethical Fashion--------------------------------P 11 Footwear-------------------------------------P 13 NEXT----------------------------------------P 16 Marks & Spencer------------------------------P 18 Jeffery West---------------------------------- P 21 Tannery visit----------------------------------P
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Content Promotional objectives…………………………………………………………… P.1 Target consumers………………………………………………… ……………… P.2 Brand positioning…………………………………………………….………… P.3-5 Current Promotional mix strategy Current advertising strategy…………………………………..…………………P.6 Current sales promotion……………………………………..………………….. P.7 Public Relations……………………………………….……..………………….P.7-8 Current Personal selling……………………………….……….………………...P.8 Direct Marketing………………………………………………………………..P.8-9 Online Marketing……………………………………………….………………...P.9 Analysis
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environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good organic cosmetics brand image 12 2.1.2 Clear marketing position 13 2.1.3 Strong parent company 13 2.2 Weakness 13 2.2.1 Capital not strong as many international cosmetic companies 13 2.2.2 Lack of brand awareness 14 2.2.3 Huge room of improvement in operations management 14 2.3 Opportunity 14 2.3.1 Potential consumption capacity 14 2.3.2 2008 Olympic Games
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effectual if it tempts customers who will want and be able to purchase the products offered‚ conveying quality‚ style and pricing (Portas‚ 2007). Moreover‚ windows can lure someone in a shop due to psychological factors. Brand founders such as Armani and Dior‚ give their own unique identity on their products and are therefore based on persona. As an online source says ‘Armani Exchange has become one of the most dynamic collections with its own unique identity‚ as well as an ever-growing base of young customers’
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Tan Xue Hui Amanda ‘A golden age seemed to have come again. War had passed out of sight and there were no other wars on the horizon…’ (2007‚ The Golden Age of Couture: Paris and London 1947 - 1957) This was a quote by Christian Dior‚ the man who invented The New Look and fore-fronted fashion for the 1950s. The 1950s marked a new era for
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It is the largest country in Europe with approximately 65million inhabitants. Founded about 2000years ago‚ Paris is a modern and vibrant city. It is called the ‘City of Lights’. Paris is the shopping and fashion capital of the world‚ with Channel‚ Dior‚ Vuitton‚ Yves Saint-Laurent among many other top French fashion brands. The French tradition of good food still prevails in most restaurants across the city. All of this turns Paris into a unique tourist city. This explains why Paris is the most visited
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Manolo Blahnik 1.cover 2.the boy who made shoes for lizards + photos short introduction for template:Manolo Blahnik is one of the world’s most successful shoe designers. born and raised in the Canary Islands he started be making shoes for lizards...then studied languages and art in Geneva before making the decision to move to Paris to become a set designer in 1965. Following a move to London in 1968‚ Blahnik wrote for Italian Vogue and worked in Zapata‚ a buzzy London boutique. Introduction:
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COMPANY OVERVIEW LVMH Moet Hennessy Louis Vuitton (LVMH) is engaged in the business of production and retailing of luxury goods such as wines and spirits‚ fashion and leather goods‚ perfumes and cosmetics‚ watches‚ and jewelry.The group operates on a global scale and has offices in 57 countries worldwide. LVMH is headquartered in Paris‚ France and employs approximately 56‚200 people. The group recorded revenues of E15‚306 million during the fiscal year ended December 2006‚ an increase of 10%
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This inspired her to launch Vera Wang Bridal House Ltd.‚ in the Carlisle Hotel on Madison Avenue‚ New York City. Her primary target was upper class clientel‚ initially offering bridal gowns by designers such as Guy Laroche‚ Arnold Scaasi‚ Christian Dior and Carolina Herrena. Her background spawned her birth as a real player into the fashion world: the discipline she learned from competitive ice skating; the trips to Paris for fashion shows with her mother‚ as a child; her high-priced education; the
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Marketing 100 Assignment 1 Title: Target Market Report : Beyonce Name: William Heng Wui Seng Student ID: HWWSD101 Lecturer: Mr. Chris Bright Class time: Wednesday‚ 1.30pm – 5.30pm Market Segmentation. 1.0 Segmentation Theory. Market segmentation is a concept in economics and marketing. It is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. `What’ is market segmentation’
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