SUMMARY REPORT What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production‚ culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a profitable order. Marketing channels also represent a substantial
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Direct Taxes: A Direct tax is a kind of charge‚ which is imposed directly on the taxpayer and paid directly to the government by the persons (juristic or natural) on whom it is imposed. A direct tax is one that cannot be shifted by the taxpayer to someone else. The some important direct taxes imposed in India are as under: Income Tax: Income Tax Act‚ 1961 imposes tax on the income of the individuals or Hindu undivided families or firms or co-operative societies (other tan companies) and trusts
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manufacturers‚ success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e.g.‚ agents‚ wholesalers‚ distributors‚ and retailers). Given this situation‚ considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization of markets is a phenomenon that
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Research on Pharmaceutical Channel Distribution 2013 Medhad Nasser Chowdhury 082735530 4/30/2013 MKT 450.1 Faculty Members: Shahed Hussain The New Era A journey through the pharmaceutical channel system in Bangladesh Abstract The aim of the study is to analyze the changes that took place in Bangladesh Pharmaceutical Industries Channel system in the past decade. The current scenario of the pharmaceutical Industry in Bangladesh and external effects that might bring in
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Direct to Indirect Characterization Little seven year old Luke walked into the kitchen‚ tracking black footprints into the room and said to his mom‚ “Rudy has black spots now! Don’t you like it!” His mother had a stern look on her face and responded‚ “Luke‚ I told you to leave that poor cat alone.” Rudy slowly sneaked into the room drenched in black paint. He gave out a low “Meow” and looked up to the mother with pleading eyes‚ as if he were saying “Help me please.” The mother told
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14 Designing and Managing Integrated Marketing Channe What Is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management‚ 14e. 14-2 Channels and Marketing Decisions Push strategy Pull strategy Copyright © 2013 Dorling Kindersley
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Internet as an Insurance Distribution Channel- An Empirical Study Jaya Nema Sr.Faculty‚ LNCT-MER‚Indore Introduction After the liberalization of Indian economy various reforms has been made in the insurance sector which has finally opened the gate of this industry for private sector companies. This has brought changes not only in the design of the products available in the market but also the manner in which they are marketed. There is
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CHANNEL STRUCTURE AND STRATEGIC CHOICE IN DISTRIBUTION CHANNELS This article mainly talks about the importance of marketing channel of marketing channel strategy decisions‚ they are highlighted by: 1) term consequences and 2) the constraints andopportunities that they represent..The present paper incorporates strategic management theory into marketingchannels literatures to examine the impact of different channel structures onthe choice of a generic channels strategy. Specifically‚ the contingent
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The Direct and Indirect Impact of Rhetoric Emory Lott 12/05/96 English 1001 In the world that we live in‚ rhetoric always affects and is a part of everything that happens. Rhetoric‚ in its broadest sense‚ is communication‚ and how people relate to each other. The movie The Color Purple is about relationships. Therefore rhetoric plays a very important role in this movie. Throughout The Color Purple the impact of rhetoric can be seen in two groups of people‚ the communicator
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istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * -------------------------------------------------
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