16/11/2010 GROUPE ESC TOULOUSE DIRECT MARKETING « Lumino Contrast Shampoo » Pauline Delubac Eléonore Perie Matthieu Caumel Jean-Luc Molero Summary I. The briefing .................................................................................................................... 2 1. Presentation of the activity ...................................................................................................... 2 2. Quantitative and qualitative objectives of the DM
Premium Variable cost Costs Fixed cost
DIRECT SPEECH INDIRECT SPEECH PRESENT TENSE PRESENT SIMPLE changes into PAST SIMPLE He said‚ “I write a letter” She said‚ “he goes to school daily” They said‚ “we love our country” He said‚ “he does not like computer” He said that he wrote a letter. He said that she went to school daily. They said that they loved their country He said that he did not like computer. PRESENT CONTINUOUS changes into PAST CONTINUOUS He said‚ “he is listening to the music” She said‚ “I am
Premium Grammatical tenses Past tense Grammatical tense
Promotional Mix 6 Advertising 6 Direct Response Marketing and E-Active Marketing 6 Public Relations 6 Sales Promotions 6 4.2 Promotional Opportunities Analysis 6 4.2.1 Communication Market Analysis 6 4.2.2 Communication Objectives 8 4.2.3 Promotional Strategies and Tactics 8 5. Media Mix and Plan 9 5.1 Media Selection 9 5.1.1 Television Media Plan 10 5.1.2 Radio Advertising 10 5.1.3 Magazines and Newspaper Advertising 11 5.1.4 Internet 11 5.1.5 Direct Mail 12 5.1.6
Premium Marketing Strategic management UCI race classifications
complex conditions of modern business and increase in almost all aspects of services operation have compelled the management of every service industry to place emphasis on the efficient and effective method of presenting its service. The need for marketing in service industry cannot be overemphasized‚ the degree of marketing activities in a company depends on the size of the market. Traditionally‚ executives in service industries have not been market driven. They have lagged behind sellers of products
Premium Personal digital assistant Mobile phone Information security
Wireless Power Transmission for Solar Power Satellite T.S. Hasarmani Department of Electrical Engineering‚ Bharati Vidyapeeth University’s College of Engineering‚ Pune 411043 santosh_hasarmani@rediffmail.com __________________________________________________________________________________________ Abstract --A great concern has been voiced in recent years over the extensive use of energy‚ the limited supply of resources‚ and the pollution of the environment from the use of present energy
Premium Radio Electromagnetic radiation Microwave
Tutorial 7: Management of Economic Exposure QUESTIONS 1. How would you define economic exposure to exchange risk? Answer: Economic exposure can be defined as the possibility that the firm’s cash flows and thus its market value may be affected by the unexpected exchange rate changes. 2. Explain the following statement: “Exposure is the regression coefficient.” Answer: Exposure to currency risk can be appropriately measured by the sensitivity of the firm’s future cash flows and the
Premium Exchange rate Foreign exchange market Currency
Task 1: The Alouette-ISIS Satellite Program The Alouette satellite program was initiated in 1958 by Dr. John H. Chapman to understand the characteristics of radio communication in Canada. Researchers focused on the exploration of the ionosphere (the earth’s upper atmosphere)‚ namely the northern lights. This was not a predominant area of study for the space science effort of other countries and so allowed the Aloutte-ISIS program to make a major and unique contribution. The program commenced with
Premium Communications satellite Satellite
adequate service The level of service quality a customer is willing to accept. aftermarketing Marketing technique that emphasizes marketing after the initial sale has been made. after-sales surveys A type of satisfaction survey that addresses customer satisfaction while the service encounter is still fresh in the customer’s mind. ambient conditions The distinctive atmosphere of the service setting that
Premium Service system Customer service Marketing
Test Paper :3 | | | Paper Type : Whole Testpaper | | Test Date : 13 January 2010 | | Test Location : Graphic Era University‚ Dehradun | | Posted By : Devidas | 1) APTITUDE TEST: Questions = 70; time limit = 75 minutes. Sectional cut-off in each section it’s around
Premium Question Orders of magnitude Reasoning
lcrelgn Drfeci Invesl"rn€rr. ... f .r. Chapter 7 #s€ft €msaE ffi’’Ex€ra Ee€ee _g * xee€ ffi es *aesruE** *eces4e*Aam c. What are the advantages of a joint-venture entry mode for Starbucks over entering through wholly owned subsidiaries? On occasion‚ Starbucks has chosen a wholly owned subsidiary to control its foreign expansion (e.g.‚ in Britain and Thailand). Whv? Which theory of FDI best explains the intemational expansion strategy Starbucks adopted? 1. 7. In 2004
Free Foreign direct investment Investment United Nations