------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors‚ retailers or wholesalers. Therefore - ’direct’ in the sense that the deal is done directly
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Democracy is a political form of government in which governing power is derived from the people‚ by consensus (consensus democracy)‚ by direct referendum (direct democracy)‚ or by means of elected representatives of the people (representative democracy). The term comes from the Greek word (dēmokratía) "rule of the people"‚ which was coined from (dêmos) "people" and (Kratos) "power". There is no universal definition of the term democracy‚ people like the late USA president ABRAHAM LINCOLN define
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Among the many forms of government in the world‚ democracy has gradually gained traction over the years as a generally effective and ideal method of governance‚ due to its widespread usage in the relatively well developed and influential western world. As a result of this‚ many of the fundamental flaws of democracy are easily ignored or glanced over‚ making democracy an ideal candidate for this essay. It is my belief that the two largest flaws of democracy are that of its exploitability‚ and its propensity
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The Athenian democracy in the Golden Age functioned somewhat like ours does today. Athenian countryside was divided into areas called demes. In each of these demes‚ registers they kept track of which citizens were eligible to attend the assembly and vote on laws and public policies. Each Deme was then grouped into 10 tribes for other political functions‚ such as choosing representatives for the council of five hundred citizens. The number of representatives chosen from each deme was proportional
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EQUALITY AND DEMOCRACY South Asian countries have fundamentally regarded economic development as a political matter. Another thing that differentiates South Asia is her commitment to egalitarianism in terms of planning. In terms of guiding beliefs‚ there is a similarity between South Asia and the West. However‚ a time dimension is involved. During West Asia’s development period‚ social welfare was still in its early stages. Social welfare was part of abstracts by scholars and even rebels
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Yeh Jack Citrin PS1 section109 09/22/15 Is the U.S. Constitution a Democratic Document? A democracy principle is built on “mob rule”‚ which means that the majority wins and the rest of the people lose. Unlike democracy‚ a republic principle guarantees that all the people receive the equal rights and benefits. The debate that if United State of America is constitutional republic or constitutional democracy has been going over years. It is true that the citizens in Unite State are receiving most of
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The Athenian Democracy was classified as a direct democracy which means that they were a form of government in which a group of just ordinary people make decisions. Any male citizen could make a decisions but women‚ slaves and others were not allowed and were born elsewhere. Even though it was made up of male Athenians and women didn’t have much right‚ the people in a way were all treated equally. The Athenian democracy pretty much dissolved due to numerous changes. The Athenian government was broken
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‘A fear of democracy runs throughout liberalism’ Discuss. 45 Marks (Jan 2011) Some political thinkers have argued that Liberalism can be defined by its fear of democracy. Democracy is ‘rule by the people’‚ this term suggests that there is popular participation and also public interest within government. While liberals fear democracy they know and see it as the best possible way. As there is a clear fear of it lying underneath the liberal ideology‚ there are obvious arguments for and against this
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Week 3 : The Ancient Greece Democracy in Ancient Greece was the ideal way of governing‚ since all the citizens could take part to the political life. To this day‚ Athens represents the only example of a direct democracy. The Persians have always had a very different culture from the Greek culture‚ so we can call it almost the opposite. The Persians have tried to conquer the Greek islands many times‚ but every time the Greek countries (that used to fight each other) have found the power to unite
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themselves as a “democracy”. The term democracy is derived from the Greek words demos (the people) and kratia (power or authority) and may be used to refer to any system of government that gives power to the people‚ either directly‚ or indirectly through elected representatives. Democracy is hard‚ perhaps the most complex and difficult of all forms of government. It is filled with tensions and contradictions‚ and requires that its members labor diligently to make it work. Democracy is not designed
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