Case 11.1: The direct sales model or a ‘dual system’ model: Dell’s distribution strategy in China. 1. What are Dell’s FSAs? What are the macro-level requirements for the direct sales model to be successful? What are the major advantages of the direct model‚ compared with the tradi tional channel strategy in the computer business? Dell’s main FSA is its well designed and integrated supply chain based on its direct sales model. Dell successfully controls its own distribution‚ bypassing conventional
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adding an online store and more resellers into its distribution channel in order to reach more consumers and to boost its sales and profits (Kevin L. Webb‚ 2001). Fueled by globalization and opportunities presented in the emerging Asian markets‚ Apple recognises the need to enter into these new geographical areas. Based in California US‚ the vast geographical distance has made it expensive for Apple to use a direct distribution method to open up a flagship store in Singapore
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Marketing channel strategies:-- The market channel strategies are broad principles by which the firm expects to achieve its distribution objectives for its target market. The design of the channel should contribute to the firm’s quest for Differential Advantage. It is the responsibility of administration of existing channels to secure the cooperation of channel members in achieving the firm’s distribution objectives Anand Kripalu‚ Cadbury India’s managing director‚ is in favour
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Terms and responsibilities of channel members In conceiving the tasks to be performed by different types of intermediaries in the distribution channel‚ managers must also determine the mix of conditions and responsibilities that must be established among the channel members to get the tasks performed effectively and enthusiastically. The ’trade-relations mix’ is capable of many variations and introduces a still further dimension of alternatives. There are four main elements in the trade-relations
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the author indirectly characterizing the main character. We can connect this to life for example a little girl with a big appetite‚we have now indirectly characterized her she has no name and she may even be an adult. We can find and display indirect and direct characterization in life as well as in literature. Rainsford experiences conflict when provoked by man and nature. He struggles to survive as the saltwater makes him “gag and struggle.” This shows how the element of water affects Rainsford as
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FDI or foreign direct investment is defined as cross-border investment that is made by company or entity. FDI can be done in a number of ways such as merger or joint venture‚ acquiring shares or stocks from foreign companies‚ or setting up a subsidiary or new company overseas. Studies about foreign direct investment have been discovered since a long time ago and foreign direct investment is critically important to growth in any economy (Caves‚ 2007‚ Dunning and Lundan‚ 2008). There are several main
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The Truth about Direct Cinema: Direct Cinema Filmmakers Are Still Humans Cinema Verité‚ or direct cinema—as it is also called—is a misnomer of sorts. “Verité” literally means “truth” in French‚ but as with other truths‚ the cinematic truth is molded and configured by those who have access to it. In this case‚ those people would be the filmmakers themselves. A direct cinema film proceeds without any formal script and is pieced together in its entirety in the editing studio. That is‚ the
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Management Examination Paper MM.100 Distribution & Logistics Management Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part one carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choices: 1. It deals with the movement of finished goods from the last point of production to the point of consumption. a. Marketing Channel Management b. Logistics Management
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hydrochlorothiazide (Microzide)‚ chlorthalidone and others. Diuretics or calcium channel blockers may work better for African-Americans and older people than do angiotensin-converting enzyme (ACE) inhibitors alone. Beta blockers are another type of medication; they reduce the workload on your heart and open your blood vessels‚ causing your heart to beat slower and with less force. Beta blockers include: acebutolol (Sectral)‚
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Amazon’s Marketing Distribution of the PS4 Abstract This paper is about how the wholesaler Amazon uses their advantages of being a warehouse to store‚ package‚ and distribute the Sony PlayStation 4 in preparation of launch day and how it fulfills the place aspect of the marketing mix. The article‚ “A Look Into The PS4 Launch From Within Amazon Distribution‚” by Sarah Fox‚ published on November 12‚ 2013‚ on theslanted.com‚ shows how Amazon packages and prepares for the launch of the PS4. When
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