PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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ACKNOWLEDGEMENT I would like to take this opportunity to express my profound sense of gratitude and sincere thanks of my guide Mrs. ANJALI GUPTA Assistant Professor‚ Department of Electrical and electronics Engineering‚ NIET‚ Greater Noida for being helpful and great source of inspiration. His keen interest and constant encouragement gave me confidence to complete my work. I wish to extend my sincere thanks for his excellent guidance suggestion for the successful completion of my seminar work.
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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During my observations in the different classrooms at “The childcare Center”‚ I learned about the proper environment‚ the fundamentals of the teachers lesson plans‚ their health and safety regulations‚ their approach to guidance and discipline‚ and overall quality childcare. The center has eight different levels of age groups; each of them has their own curriculum based on their age and developmental needs. This curriculum changes and has a new theme each month that helps the lead teachers to be
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EVALUATION OF THE EFFECTIVNESS OF SAFETY STOCK OF PU CHEMICALS AND CONSUMABLES IN VKC SANDALS (I) PVT.LTD A report of the Research Project submitted in partial fulfillment of the requirements for the MBA (Full time) Degree of the Mahatma Gandhi University Submitted by: AMRUTHA MARY LUKOSE Reg. No.51135 2013-15 Batch Focus on Excellence FISAT BUSINESS SCHOOL Hormis Nagar‚ Angamaly‚ Cochin –683 577 APRIL-MAY 2014 ACKNOWLEDGEMENT “NOT ON OUR MERITS‚ BUT
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Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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INTRODUCTION 1.1) INDUSTRIAL PROFILE The Indian Equity Market is more popularly known as the Indian Stock Market. The Indian equity market has become the third biggest after China and Hong Kong in the Asian region. According to the latest report by ADB‚ it has a market capitalization of nearly $600 billion. As of March 2009‚ the market capitalization was around $598.3 billion (Rs 30.13 lakh crore) which is one-tenth of the combined valuation of the Asia region. The market was slow since early
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Executive Summary This report has discussed about the PESTEL analysis for Tesco plc who is the biggest retail chain of the United Kingdom. The analysis has explained various important factors that are essential to handle the in marketing challenges both internal and also external environment. It has evaluated situation of organisation both local and global‚ its strategies‚ and also customers. Tesco is UK’s most important food retailer and it’s still protecting its position in the market ahead of
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4 About Edhi Foundation 4 The Dawn of Edhi Foundation 5 Edhi’s Founder 6 Vision Of the Foundation 7 ASSETS OF EDHI FOUNDATION 7 EDHI FOUNDATION SERVICES 8 Baby Cradles (JHOOLAS) 8 Destitute Homes 9 Welfare Centers 9 High Ways Project ( 25 KILOMETER) 9 Ware houses 10 Field ambulance services 10 Air Ambulance Services 11 Marrine and Costal Service 12 Blood and drug banks 12 CANCER RESEARCH HOSTEL‚ KARACHI 13 Missing Persons Service 13 Edhi Homes for shelter of animals
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COMPANY PROFILE The Indian pharmaceutical industry is at the center stage in the global healthcare arena and Ranbaxy endeavors to be at the forefront in delivering the India centric advantages to the advanced and developing countries of the world. From a small domestic company at inception‚ Ranbaxy has grown formidably to be a Billion dollar institution that was envisioned by Late Dr Parvinder Singh‚ Chairman and Managing Director‚ Ranbaxy in early 90’s. It is with the unwavering ’ dedication
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