Location and Facilities 3 B4: Management Structure 3 B5. Products and Services 3 C. Market Analysis 3 C1: Target Market 3 C2: Industry Analysis 3 C3: SWOT Analysis 3 C4: Competitive Analysis 3 D. Market Strategy 3 D1: 4Ps. 3 D2: Price List 3 D3: Promotional Strategy 3 D4: Sales Forecast 3 E. Implementation Strategy 3 E1. Overall Strategy 3 E2. Monitoring Plan 3 F. Financial Statements and Projections 3 F1. Forecasted Profit and Loss Statement 3 F2. Forecasted Balance Sheet 3 G. Financial Report
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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to: Improved decision-making Higher profitability Lower risk Strategic planning begins by addressing the following three questions. Where are we? (External analysis‚ internal analysis‚ and competitive analysis) Where are we going or want to go? (Mission statement‚ long-term objectives) How do we get there? (Strategy formulation corporate level‚ business unit level‚ and functional level) Specificity facts and data are better than general statements. Be as specific as possible in researching
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Productivity in Research A production system involves constant and numerous decisions that greatly impact its performance. The company must need to develop certain methods to help engineers to make the best choices when designing or using production systems. Such systems range from simple machine on a production line to a complete logistic platform with many interacting industrial partners. It entails that optimization is playing a key role for specific elements of these systems. A company must
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Business Plan Template The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It is divided into several sections. Work through the sections in any order that you want‚ except for the Executive Summary‚ which should be done last. Skip any sections (s) that do not apply to your type of business. When you are finished writing your first draft‚ you’ll have a collection of small essays on the various topics of the business
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A. Background information (interesting facts‚ statistics‚ rhetorical questions) 1. Renaissance architecture brings together ancient Greek and Roman culture. 2. Renaissance architecture began in Florence‚ Italy. B. Thesis Statement: (Write the sentence in full. Include Topic‚ Controlling Idea‚ 3 Aspects/Focal Points.) There are many similarities and differences between the St. Peter’s Basilica and the Florence Cathedral. II. _Exterior Design______
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Direct Marketing consists of connecting directly with carefully targeted consumers‚ often on a one-to-one‚ interactive basis. Using detailed databases‚ companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building‚ direct marketers usually seek a direct‚ immediate and measurable consumer response. The New Direct Marketing Model Early direct marketers-- catalog companies‚ direct mailers‚ and telemarketers--
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Students can print this template prior to viewing the online Video Lesson. These are the same questions found online! You only need to watch each video and select the best of the multiple choice options you feel best answer each question. 1. For Chapter 4‚ you will need to watch the videos listed in order to answer the following five multiple choice questions. Babbage’s counting machine was the forerunner to the Printing press. X Present-day computer. Dictionary Abacus The standardized keyboard
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------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors‚ retailers or wholesalers. Therefore - ’direct’ in the sense that the deal is done directly
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Topic: Direct and Indirect Speech We may report the words of a speaker in two ways:- (i). we may quote his actual words. This is called Direct Speech. (ii). We may report what he said without quoting his exact words. This is called Indirect Speech. For example: Direct: Ahmed said‚ “I am very busy now”. Indirect: Ahmed said that he was busy then. Direct Speech is that form of narration in which the actual words of a speaker are reported. It may
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